Real Estate Advertising Made Easy [Spiral-bound]

Mary Ellen Randall (Author), Jamie M. Edwards (Author)

Book Description

Publication Date: January 1, 1987

Real Estate Advertising Made Easy is a complete marketing tool for anyone interested in real estate. For the real estate professional, the mix and match format to ad writing assists to provide an effective advertisement either for a classified ad or a 'spec' sheet. In addition, the sales strategies, checklists and action plans will assist in career planning to the professional continually honing their skills level. For anyone interested in real estate, the mix and match section will prove invaluable to the creation of effective marketing techniques.

Editorial Reviews

Review

As a newcomer to the business, I've had difficulty with marketing. I've now saved money and achieved results. -- E. Fielding, Toronto Real Estate Board, April, 2000

I employ 110 sales associates in my brokerage. I discovered this book at the NAR Conference over 10 years ago. -- M.J. Brown, FLA, Sept, 1993

Marketing is crucial. This is a no nonsense book that always helps to keep my advertising fresh and effective! -- Review Magazine, July, 2001

About the Author

Jamie M. Edwards, B.A., CRB, CMR, CRS is a noted Canadian realtor and speaker, past president of the Ontario Real Estate Association, and Broker/Owner of an independent Ontario real estate firm. He has conducted numerous workshops and seminars throughout Canada, the United States, and in Europe. Jamie is noted frequently in the real estate press and electronic media, has consulted with a variety of U.S. and international organizations and is a frequent contributor to professional real estate and related industry magazines. e-mail [e-mail]

Mary Ellen Randall, a former teacher, has applied her graduate work in marketing communications to the real estate industry since 1980. She has served as the Public Relations/Advertising Manager to one of the largest real estate boards in New York State. She has won numerous advertising and public relations awards, most recently for newspaper image advertising. Mary Ellen has presented workshops to real estate agents on a variety of topics, including personal promotion, effective advertising and public relations techniques.

Product Details

• Spiral-bound: 114 pages
• Publisher: Plan-It For Profit and Fun Inc. (January 1, 1987)
• ISBN-10: 096817020X
• ISBN-13: 978-0968170205
• Product Dimensions: 8.3 x 5.5 x 0.8 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #593,014 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

5.0 out of 5 stars Career Boost!, September 20, 2001

By 

Sharon Police (Orlando, Fla) - See all my reviews

This review is from: Real Estate Advertising Made Easy (Spiral-bound)

Marketing is just not my thing! I like to sell. I'm good at that. I picked up this book at the beginning of the summer and figured I'd give it a try. You know, it wasn't long before my peers started asking me who my new assistant was. Hey, they know I'm not too creative. My ad call response has increased which has most definitely increased my business. And, best of all, I'm taking less time marketing. The book really helps. I just flip the pages until I come up with a complete ad. Hats off to the authors for coming up with a brilliant solution to my inability to learn to be creative!

10 of 10 people found the following review helpful:

5.0 out of 5 stars Creative Boost, August 4, 2002

By 

Sharon Police (Orlando, Fla) - See all my reviews

This review is from: Real Estate Advertising Made Easy (Spiral-bound)

I began my real estate career just three years ago. It's been a bit difficult adjusting to the variety of skill sets one is required to adopt as a Realtor. From banking to selling, administration to marketing, you really have to know it all! Real Estate Advertising Made Easy was recommended by a colleague about six months ago. It now is an integral part of my business. I've used it to jump start my marketing. It works! Get it and save time!

3 of 3 people found the following review helpful:

5.0 out of 5 stars New Agent, March 10, 2005

By 

New Sales Agent "New" (Australia) - See all my reviews

This review is from: Real Estate Advertising Made Easy (Spiral-bound)

This book helped 'punch' up my advertising. I particularily like the tips in the back of the book. As a new agent, I want to stay competitive, so, can see this book as an ongoing resource in my collection.