Real Estate Advertising That Works! [Paperback]

Linda Lipman (Author)

Book Description

Publication Date: December 15, 1992

This classic books shows you step-by-step how to use the powerful selling force of advertising to maximize your real estate sales effectiveness.

Real Estate Advertising That Works! also gives you complete glossaries of both real estate adjectives and advertising, printing and newspaper terms that you can use in your own advertising. Plus, it's loaded with hundreds of examples and idea-starters for headlines, body copy and powerful closing phrases for any listing you have!

Editorial Reviews

From the Back Cover

Successful advertising has long been called "salesmanship in print" by those who know it best. Now, Real Estate Advertising That Works! shows you step-by-step how to use this powerful selling force to maximize your real estate sales effectiveness. In eleven, east-to-read chapters you'll learn:

When to use display ads instead of classifieds; How to write eye-stopping classified ads for your listings; How to outshine your competition with dramatic display advertising; How to maximize your advertising with simple brochures and fliers; When to use public relations to get free advertising; Choosing a PR or advertising agency; How to develop and get the most from your advertising budget; Learn what buyers really want--valuable results from a national buyer/seller survey.

Real Estate Advertising That Works! also gives you complete glossaries of both real estate adjectives and advertising, printing and newspaper terms that you can use in your own advertising. Plus, it's loaded with hundreds of examples and idea-starters for headlines, body copy and powerful closing phrases. If you've ever considered using advertising to multiply your sales efforts, Real Estate Advertising That Works! is a must-read for you.

About the Author

Former Realtor-Associate Linda Lipman has been a writer, editor and public relations specialist for more than 15 years. For the past 10 years she has been involved exclusively in real estate writing and public relations. A former associate editor for Real Estate Today, her by-line has appeared in USA Today, the Los Angeles Times and the Chicago Tribune among other publications.

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Product Details

• Paperback: 298 pages
• Publisher: Argyle Pr (December 15, 1992)
• ISBN-10: 188714501X
• ISBN-13: 978-1887145015
• Product Dimensions: 8.3 x 5.3 x 0.7 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,662,450 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

4.0 out of 5 stars Great for Beginners, July 3, 2001

By 

Russ Martin "Casi Tico" (Coronado Costa Rica) - See all my reviews
(REAL NAME)   

This review is from: Real Estate Advertising That Works! (Paperback)

As a copywriter specializing in Real Estate I found this book to cover a lot of familiar ground. I didn't get any new information here, but I did find some of the statistics helpful, and it was helpful to see this information presented in a real estate specific format. I did condense most of the basic concepts in this book into a tip sheet for my realtors to help them write better listings, and any realtor who writes his or her own listings for advertising will find this book invaluable, especially the Appendices that give you ready to use headlines for different types of property.

Any one beginning to write ads for real estate will find this book an excellent starting off point.