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According to the National Association of Realtors, 86% of new real estate agents don’t make it past their first year. The majority give up due to frustration and the overwhelming start-up costs involved in the industry. But there is an untapped resource that will help agents take their careers to new heights—the For-Sale-By-Owner (FSBO) listing. Many homeowners try to sell their home, without an agent, believing that they can find a buyer just as quickly and avoid paying a commission. But often, nothing can be further from the truth. Author John Maloof has built a stellar career by farming FSBOs. He made six figures his first year as a real estate agent using his prospecting plan. Now, in The Real Estate Agent's Guide to FSBOs, he shows other agents how they can do the same. Using these proven techniques, agents will learn how to:
• find FSBOs • approach a prospect • make a listing presentation that will convince even the most reluctant homeowner • handle rejections • formulate a marketing plan • service listings • build a referral base • stage open houses • close the sale
Complete with Internet resources and a sample resume and log sheet, this is the one book that will show new agents and experienced Realtors alike how to make more money than they ever thought possible.
John Maloof (Chicago, IL) is currently the top producer at the second-largest Century 21 office in the Chicago area and is a member of the National Association of Realtors. He is the recipient of 4 awards including the Century 21 Platinum Award 2005, and Century 21 Masters Diamond Award 2005.
Book was choppy, author didn't stay on topic. What he wrote as a guide to FSBO's could've been condensed to one chapter. Read morePublished 23 hours ago by Lisa Noneman
This is definately not a great book the info us outdated. I really do no recommend this book to anyone, I'm sure there is a better one on the market...Published 12 months ago by Fran Lamothe
I really wish I bought this book a year ago. I'm new to the industry and it was a wealth of knowledge to me. Read morePublished on January 17, 2011 by sdoblosk
Got a little bored with this one. Practical advice for Americans, but not so practical for New Zealanders. Our style is not as forward as the American style. Read morePublished on December 29, 2009 by T. Milroy
The Real Estate Agent's Guide to FSBOs is by far, one of the absolute best books you could purchase as a new agent. Read morePublished on April 3, 2008 by E. Furtado
I found this book to be very easy to follow and quite useful. It uses down-to-earth language and doesn't read like a textbook. Read morePublished on January 18, 2008 by K. Magnuski
FSBOs are becoming easier to list than ever before. This is a great book for those agents currently battling the slow real estate market. Read morePublished on January 13, 2008 by Kathy Garcia