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Real Estate `a la Carte [Paperback]

Julie Garton-good (Author)
4.2 out of 5 stars  See all reviews (8 customer reviews)


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Book Description

March 16, 2001
Consumers say goodbye to realtor commissions and choose the services they need.

Consumers can save thousands of dollars on real estate transactions by learning which aspects of the sale or purchase they can take care of themselves. In her new book Real Estate `a la Carte, renowned real estate consultant and educator Julie Garton-Good provides the prospective home seller and buyer with the tools needed to navigate the often confusing waters of real estate services.

Garton-Good, ""America's Home Affordability Expert,"" is at the forefront of this national trend in real estate. Garton-Good illustrates this consumer driven movement by showing readers how to determine what they can do themselves and at what point a professional real estate consultant should be contacted. As increasing numbers of transactions are fee for service and for sale by owner, Garton-Good shows readers how to choose and pay for what they need.



Product Details

  • Paperback: 256 pages
  • Publisher: Kaplan Publishing; First Trade edition (March 16, 2001)
  • Language: English
  • ISBN-10: 0793143535
  • ISBN-13: 978-0793143535
  • Product Dimensions: 9 x 6 x 0.7 inches
  • Shipping Weight: 15 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,578,334 in Books (See Top 100 in Books)

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Customer Reviews

8 Reviews
5 star:
 (6)
4 star:    (0)
3 star:
 (1)
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1 star:
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Average Customer Review
4.2 out of 5 stars (8 customer reviews)
 
 
 
 
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8 of 8 people found the following review helpful:
5.0 out of 5 stars Helped Me Change My Business Model!, July 15, 2004
This review is from: Real Estate `a la Carte (Paperback)
As a real estate agent, I found this book while tyring to change my business model from the traditional 6% commission structure to respond to the concerns of my clients who were willing and more than capable of helping me to sell their home and who expected a financial reward for doing so. This book is exactly what I needed to help me pinpoint the issues and structure a business model that has received overwhelming approval, acceptance, and excitement from my clients!

This book helped me create a fee-for-service business model where my clients pick and choose the services they want for a flat fee. The flat fee structure has saved my clients an average of $16,000 in real estate commissions per transaction! And I am paid a fair value for my services. It's a win-win situation.

It is not a program to discount commissions to get business. Instead, I require my customers to take on many of the time consuming tasks in selling their homes. And they are happy to do it to save the money! In exchange for not using up as much of my time and resources, my clients are rewarded with commission savings and I have more time to do more business.

But the book offers suggestions for many other ways to structure the real estate transaction to save the client thousands while compensating the real estate professional fairly.
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10 of 11 people found the following review helpful:
5.0 out of 5 stars Praises for Real Estate a LA Carte!, April 6, 2001
This review is from: Real Estate `a la Carte (Paperback)
Real Estate a La Carte is the ultimate consumer guidebook and a "must read" real estate professional, educational text book.

The real estate industry is undergoing a revolution, not only in how its products and services are marketed and sold, but also in how consumers learn about, shop for, purchase, and repurchase them. The ideas in Real Estate a LA Carte will help the consumer and real estate professional not only to survive the upheaval but ultimately to leverage it for highest returns!

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7 of 8 people found the following review helpful:
5.0 out of 5 stars An Idea Whose Time Has Come!, June 13, 2001
This review is from: Real Estate `a la Carte (Paperback)
It is about time someone in the real estate profession wrote a consumer friendly book. This is simply outstanding, and is a must reading for the ever transitory public. It is truly an idea whose time has come, and the sooner real estate agents move their business model into the 21st century, the better. Go Julie!
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Inside This Book (learn more)
First Sentence:
You meet with your attorney to discuss filing for divorce after 20 years of marriage. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
unbundled real estate services, homebuying phase, using average requirements, carte real estate services, using minimum requirements, level two skills, level two services, percent barometer, highest net proceeds, real estate consultant, current homeowners insurance, fee discounting, real estate service provider, outcome buyer, level one skills, property disclosure statement, property tax information, property disclosure form, estate consultants, six checkpoints, real estate model, comparative market analysis, timely purchase, real estate licensee, few hassles
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Consumer Reality, Consumer Needs Assessment, Carte Figure, Financial Winner, United States, Carte Potential
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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