A great real estate education in 12 easy to read chapters. Following the introduction to the Real Estate Field, there are 4 major sections, subdivided as follows: YOUR MARKET: how it operates, changes, forecasts; YOUR CLIENTS: sellers, homebuyers, investors; YOUR OFFICE: company and operation, staff and procedures, management, budgets; YOUR CAREER: future of the professional, professional status. Take the smarter road to success. Benefit from the experience of others.
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Editorial Reviews
Review
Real Estate Marketing offers an excellent framework for understanding the practical issues of working and prospering in real estate. Here are hundreds of practical suggestions on how to grow your business and the skills necessary to be successful. This book should be in the library of every professional real estate office. I give it my highest endorsement. (Norman D. Flynn, CRE, Realtor; Past President, National Association of Realtors)
In this book, Dr. Stefaniak addresses each element in such a manner that when novice licensees read it, they will realize that they have found the passport to occupational greatness while veteran agents will treasure the work as definite source for continuing mastery of their profession. It is replete with proven ideas leading to a profitable and professional career. (Tom Dooley, Real Estate Brokerage Consultant; National Real Estate Columnist and Editor)
I have never encountered a source that lays out real estate complexities as thoroughly as clearly as this book does. Here are FIVE-DOLLAR CONCEPTS written in ONE-DOLLAR WORDS. I truly believe that this is one of the most useful books to come along in the real estate field. It should be part of the curriculum in every real estate training program in this country. -- John A. Tuccillo, President, JTA Incorporated; Consulting Economist, National Association of Realtors
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