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Real Estate Marketing & Sales Essentials: Steps for Success
 
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Real Estate Marketing & Sales Essentials: Steps for Success [Paperback]

Dan Hamilton (Author)
4.7 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

0324314108 978-0324314106 May 17, 2005 1
Real estate can be a rewarding career - for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales - and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.

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Product Details

  • Paperback: 436 pages
  • Publisher: South-Western Educational Pub; 1 edition (May 17, 2005)
  • Language: English
  • ISBN-10: 0324314108
  • ISBN-13: 978-0324314106
  • Product Dimensions: 9.1 x 6.2 x 0.9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #219,991 in Books (See Top 100 in Books)

More About the Author

* Dan Hamilton is a licensed Real Estate Broker since 1989. At one point Mr. Hamilton was the broker/owner of three real estate companies and a real estate education school.
* Dan Hamilton is a certified instructor by the Texas Real Estate Commission since 1994 eligible to teach virtually all real estate subjects.
* He has been the guest speaker for many meetings and conventions including the Texas Association of Realtors as well as serving on the Education Committee for multiple Associations.
* Relentless in his pursuit of knowledge in real estate as well as communicating that knowledge to others. Mr. Hamilton has the courage to take on the tough subjects and make them understandable. He believes in the individual and believes everyone can make it if they follow their passions.
EDUCATION
* BA, Business Administration, University of North Texas.
* Minor - Small Business Management.
* 1,500 Hrs. - Classroom Real Estate Courses Student.
* Attended Over 150 Real Estate Seminars/Lectures.

REAL ESTATE BUSINESS, TRANING, DESIGNATIONS and AWARDS

Licensed Real Estate Broker by the Texas Real Estate Commission since 1989

Broker, Owner Century 21, Main St. (sold)
* Offices located in Azle, Burleson, and Southwest Fort Worth, Texas

Owner, The Hamilton Real Estate Education School (sold)
* Office located in Azle, Texas

Of the 48 Century 21 Firms in the Region, Azle placed Tenth and Burleson placed Fourth. Burleson received the Quality Service Award for outstanding customer service.

Certified instructor for Licensure and Renewal by the Texas Real Estate Commission since 1994

* Certified by the Texas Real Estate Commission to Train:

Real Estate Contracts Real Estate Law Real Estate Buyer Agency
Real Estate Appraisal Real Estate Finance Real Estate Seller Agency
Real Estate Principles Real Estate Marketing Property Management
Real Estate Investment Real Estate Practices Farm/Ranch Marketing

* 12,500 + Hrs. - Instructor Classroom Real Estate SAE Courses.

Instructor for Mandatory Continuing Education in the following Texas locations - Fort Worth, Dallas, Richardson, Plano, Mesquite, Arlington, Cleburne, Weatherford, Lubbock, Wichita Falls, Rowlett, Flower Mound

* 2,000 + Hrs. - Instructor Classroom Real Estate MCE courses.

Certified Instructor on the "National Do Not Call" registry

Past Education Board Member for the Greater Arlington Association of Realtors

Guest speaker for the 2007 TAR Mid-Year Convention

Co - Author of a textbook on Real Estate Agency Law that was approved for use by the Texas Real Estate Commission in Mandatory Continuing Education Classes. Has written many other books and materials for use in real estate education courses.

Sole Author of the Real Estate Marketing and Sales Essentials: Steps For Success book. Approved for 60 hours "Salespersons Annual Education" credit by TREC and has been adopted by Thompson-Southwestern Publishing to be distributed internationally.

Sole Author of the Real Estate Brokerage - A Guide to Success book. Approved for 30 hours "Salespersons Annual Education" credit by TREC and has been adopted by Thompson-Southwestern Publishing to be distributed internationally.

Top Office Producer Certified Relocation Specialist
New Agent Trainer Multi-Million Dollar Club
New Recruit Trainer Top Ten in the Association of Realtors
Regional Multiple award winner Guest Speaker at a National Real Estate Conference
Member Super Stars Top Producers Group Twice Awarded Regional Superstar Designation

Member in the following organizations:

National Association of Realtors Texas Real Estate Teachers Association
Texas Association of Realtors Real Estate Educators Association
Greater Arlington Association of Realtors

Designations:

Graduate Realtor Institute (GRI)
e-PRO
Certified Real Estate Instructor (CREI)
Instructor Training Institute (ITI)

Recommendations:

On file are over 200 recommendations gathered over the past three to four years. To review the file, please request. Here is a sampling:

* "Not only did I enjoy attending your marketing class, I have had great results using your book in my day-to-day work. As you know, I had no prior experience in selling real estate and I am new to Arlington, so I have relied completely on the training you gave us. I am thrilled with the results!" - Lorraine Davidoff
* "I can't begin to tell you how much I learned in your marketing class. You obviously have found your calling and we may find you behind the podium at American Airlines Center one day. My notebook is overflowing and the book you wrote will not collect dust." - Allen Robison
* "I want to personally thank you for inspiring me to become a better agent. You honestly have no idea how many great ideas you have given me. Every single day, I listen to you and think, "How simple is that?" Yet they have such a great impact on how I plan on doing business." - Michelle Barron
* "I just wanted to personally thank you for all the time and effort you made these last two weeks in helping all of the new Realtors understand what we need to do to be successful. I admire your passion for the real estate industry and you really made the classes fun." - Gerald Kreitzman
* "You have helped me in so many ways, I can't even begin to explain. Listening and learning in your class has given me the motivation, skill, confidence and knowledge to get out there and make all the consumers as happy as I can. Everything you have said and talked about has answered any and every question that I have had." - Jake Kerner
* "Wanted to thank you for the great opportunity you provide for the new Realtors like myself, and for sharing the knowledge and wisdom gained through years of experience. I personally feel lot more confident going through this course." - William Daniel
* "I want to take this time to thank you for the training. I can honestly say that these last two weeks have been such a learning experience for me. I really appreciate your honesty with real estate as a whole." - Rhonda Reddic


 

Customer Reviews

6 Reviews
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Average Customer Review
4.7 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

15 of 16 people found the following review helpful:
5.0 out of 5 stars WOW, Everything you need, October 6, 2005
This review is from: Real Estate Marketing & Sales Essentials: Steps for Success (Paperback)
I have never written a review on this site before. This book compelled me to do so. Mr Hamiltom breaks it down to the nitty gritty. He includes scripts, for prospecting, how to deal with FSBO's, even with no call. I have purchased many books on selling real estate but this is by far the best. Next is "Keller's" book "TMREA". This book is newer and better in my opinion than the new D. Kennedy book. Newbie's or 3 year veteran buy it.
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11 of 12 people found the following review helpful:
5.0 out of 5 stars Excellent Information-Easy to apply-and it works, July 27, 2005
This review is from: Real Estate Marketing & Sales Essentials: Steps for Success (Paperback)
This book is very interesting, informative, and helpful for someone who is needing and wanting to better market themselves in the real estate business or any business as far as that goes.
It is very hands on step by step that you feel like you know what to do every step of the way. I would highly recommend this book and hope you take my advise and read it and then suggest it to someone else. This book will save you alot of wasted time and energy--Try it... I think you will love this book!
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8 of 11 people found the following review helpful:
5.0 out of 5 stars A must read, August 1, 2005
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This review is from: Real Estate Marketing & Sales Essentials: Steps for Success (Paperback)
This book is the greatest book for hands on guidance in any sales business. If you want to know what to say to a prospect this is the book for you.
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