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Real Estate Prospecting: Strategies for Farming Your Markets [Paperback]

Joyce l. Caughman (Author)

2.0 out of 5 stars See all reviews (2 customer reviews) |

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Book Description

Publication Date: May 1, 1994

Caughman's book, Real Estate Prospecting will explain:
* How to sell yourself and your agency to the community
* How to plan your work and work your plan
* Provides direct mail ideas that generate responses

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Product Details

Paperback: 226 pages
Publisher: Kaplan Publishing; 2 edition (May 1, 1994)
Language: English
ISBN-10: 0793109450
ISBN-13: 978-0793109456
Product Dimensions: 10.9 x 8.4 x 0.6 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 2.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #1,631,141 in Books (See Top 100 in Books)

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› Visit Amazon's Joyce L. Caughman Page

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13 of 15 people found the following review helpful:

2.0 out of 5 stars Obsolute, December 15, 2002

By A Customer

This review is from: Real Estate Prospecting: Strategies for Farming Your Markets (Paperback)

Much of the book focuses on the use of technology. Unfortunately, it is from the 1994 perspective of a 386 PC, and in 8 short years is totally outdated.

The methods outlined are basic, and most likely taught for free at any real estate company new agent training class. No original or unique ideas here.

Throughout the book she even takes quotes from books of supposed real estate "top producers"/"authors", so much so that you would think she gets compensation per plug.

This book may be useful for brand new agents proficient with a typewriter.

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6 of 9 people found the following review helpful:

2.0 out of 5 stars Obsolute, December 15, 2002

By A Customer

This review is from: Real Estate Prospecting: Strategies for Farming Your Markets (Paperback)

Much of the book focuses on the use of technology. Unfortunately, it is from the 1994 perspective of a 386 PC, and in 8 short years is totally outdated.

The methods outlined are basic, and most likely taught for free at any real estate company new agent training class. No original or unique ideas here.

Throughout the book she even takes quotes from books of supposed real estate "top producers"/"authors", so much so that you would think she gets compensation per plug.

This book may be useful for brand new agents proficient with a typewriter.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse | Permalink

Comment Comment

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› See both customer reviews...

Inside This Book (learn more)

First Sentence:
Successful real estate salespeople have been farming for years. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
geographic farm, listing farm, real estate skills, personal brochure, real estate farming, real estate specialist, farming plan, farming program, active farming, real estate salespeople, cross directories, floor duty, call reluctance, competitive market analysis, average commission, door hangers, farm records, split commission, motivated seller, own listings, real estate salesperson, personal marketing, listing form, sales associates, address correction

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Les Boomer, Smart Agent, Gooder Group, Paul Christian, Certified Residential Specialist, Steve Kennedy, Carole Kelby, Danielle Kennedy, Hickory Lane, Newsletter Services, San Francisco, Brooks Mansion, Cole Publications, Jennie Jones, Joyce Caughman, The Service Road, Analyzing Area, Annapolis Sept, Cole Directory, Microsoft Windows, New Providence, Second Year Target Year Homes, The Farming Manual

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 17 books:

Real Estate by Rh Value Publishing on 6 pages
Recruiting Sales Associates by Ken Reyhons in Front Matter, page 5, and Back Matter
Successful Farming by Mail by Steve Kennedy in Front Matter, and page 73
Successful Direct Marketing Methods by Bob Stone in Front Matter
Power Real Estate Selling by William H. Pivar in Back Matter

See all 17 books this book cites

3 books cite this book:

How to Farm Successfully--By Phone by Deborah Johnson in Back Matter (1), and Back Matter (2)
Real Estate Rainmaker: Successful Strategies for Real Estate Marketing by Dan Gooder Richard on page 295
How to Farm Successfully--By Mail by Deborah Johnson on page 303

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