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Real Estate Prospecting: The Ultimate Resource Guide Paperback – October 14, 2008

ISBN-13: 978-0741449597 ISBN-10: 0741449595

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Product Details

  • Paperback: 218 pages
  • Publisher: Infinity Publishing (October 14, 2008)
  • Language: English
  • ISBN-10: 0741449595
  • ISBN-13: 978-0741449597
  • Product Dimensions: 5.2 x 8.3 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #237,155 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

As a Realtor needing listings and sales, you can Hope for Them, Wait for Them, or Go Get Them. This innovative book lays out a game plan to identify people who want or need to move, to find a way to meet with them, and then to consistently follow up. As the author states, "Prospecting is a process, not an event". Filled with scripts, dialogues, sample letters, sample postcards and complete prospecting attack plans, this book is certain to help any real estate career blossom.

About the Author

Loren Keim is a National Speaker, an Author, a Professor of Real Estate, and a successful Real Estate Broker.  Keim has written several top selling "how to" books about real estate including "How to Sell Your Home in Any Market", "Real Estate Prospecting: The Ultimate Resource", "The Fundamentals of Commercial Real Estate", "Life Lessons from the Back Seat of My Car" and "Compelling Buyers to Call: The Realtor's Guide to Attracting Buyers in Today's Market".

Keim is a Professor of Real Estate at Lehigh University, and the President of Century 21 Keim in Eastern Pennsylvania.  Keim is in the top 1% of Realtors nationally.

More About the Author

Loren Keim is a national authority on real estate and the housing market. Keim is the author of several best selling how-to books about real estate, including "How to Sell Your Home in Any Market", "The Fundamentals of Commercial Real Estate", "Compelling Buyers to Call", "Life Lessons from the Back Seat of My Car" and "Real Estate Prospecting: The Ultimate Resource", and training systems for Realtors. Keim is also the editor-in-chief of Real Estate Investment Digest, and is a real estate broker and president of Century 21 Keim Realtors in Pennsylvania.

Keim is an adjunct Professor of Real Estate at Lehigh University's Goodman Center and each year he performs an economic analysis and housing projections. Keim's publication, Real Estate Investment Digest, is read by tens of thousands of investors across the United States. Keim writes blogs for BrokerAgentSocial and ActiveRain.

Customer Reviews

I thought the book was a great overview of real estate prospecting.
Ben
If you're going to read one good book to get started in real estate, I think this is it.
Elizabeth Broadbent
This book is one of the most well written books I have read in a long time.
RainMaker

Most Helpful Customer Reviews

19 of 19 people found the following review helpful By Keri Schlosser on November 17, 2008
Format: Paperback
The author explains the difference between realtors - those who pray for business, those who wait for business and those who go get business. He lays out a foundation for different methods of identifying target markets, selecting what works best for you, the best methods of contacting those groups and then how to get your message heard.

There are whole sections on approaches to expired listings and FSBO's that are wonderful as well, but I think the real meat of this book is the step by step process to building a prospecting system.

The book has lots of examples, sample letters, calling scripts and is interspersed with humor. This is a real winner of a book.
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11 of 11 people found the following review helpful By Alan Jennings on July 24, 2009
Format: Paperback
I bought this because I really enjoyed the stories in Keim's book How to Sell Your Home in Any Market. Just like his last book, this book explains how to be successful by outlining the process and then showing specific examples of what works, how and why.

Not only is this a great book for prospecting, it's a great book for understanding how a real estate agent can go from surviving to flourishing regardless of market condition.

I can't recommend this highly enough.
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10 of 10 people found the following review helpful By Elizabeth Broadbent on February 7, 2009
Format: Paperback
Keim's latest book is a definite winner. He uses attraction techniques, direct response marketing, guarantees, and humor to build a solid connection with prospects.

In this book, Keim also does a wonderful job outlining how to identify likely buyers and sellers and how to attract them to contact you or work with you as their real estate agent.

There are plenty of examples, actual scripts and dialogues, sample ads and more. He has packed more into this book than entire 2 week real estate courses!

If you're going to read one good book to get started in real estate, I think this is it. If you're floundering in your career, and you need to jumpstart it, this is the book to get you back in the drivers seat. I give this book an enthusiastic 2 thumbs up!
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13 of 14 people found the following review helpful By J. J. Halperin on November 19, 2008
Format: Paperback
In today's real estate market, actually in any real estate market, you first need prospects to make sales. Mr Keim's approach to prospecting is right on target. Anyone even thinking about going into the real estate business should read this book first.
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7 of 8 people found the following review helpful By RainMaker on June 12, 2011
Format: Kindle Edition Verified Purchase
This book is one of the most well written books I have read in a long time. The author uses his personal experiences to teach any new Realtor what to expect in their new business. He also points out typical mistakes that are made in the field by new Realtors. This is one of the first books in a long time that I have read from beginning to end in a day. If you are new in the business or have been in it for a while this is a great book to learn new out of the box techniques.
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4 of 4 people found the following review helpful By cnow on April 11, 2011
Format: Paperback Verified Purchase
This book covers a lot of ground. The author provides useful insight that is relevent in any market. I am glad it was recommended to me and reference it often.
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6 of 7 people found the following review helpful By Camille Victour on July 20, 2010
Format: Paperback Verified Purchase
Excellent book with lots of great ideas and encouragement. I highly recommend this book to newcomers and old timers. Easy and fun to read with so much good information that I can't wait to read it again.
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2 of 2 people found the following review helpful By Amazon Customer on December 18, 2012
Format: Paperback Verified Purchase
Having been a agent for most of 20 years I thought I might learn something new. So I bought this book.
It covers most items. I would highly suggest it for new agents.
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