Real Estate Rainmaker: Guide to Online Marketing [Hardcover]

Dan Gooder Richard (Author)

Book Description

Series: Real Estate Rainmaker | Publication Date: March 2, 2004

Learn the new rules of real estate marketing!

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

Editorial Reviews

From the Inside Flap

As a real estate agent or broker, would you like to double or even triple your income? Would you like to cut advertising and marketing expenses in half and keep more of what you bring in? Would you like to get more done in less time?

You can do all this and more by tapping into the power of technology to create an effective marketing campaign for your services. Dan Gooder Richard’s REAL ESTATE RAINMAKER® Guide to Online Marketing walks you through the practical steps of building an e-practice brand with web domains, websites, and e-mail "drip" marketing systems. This practical, proven system uses real-world examples and straightforward guidelines to show real estate professionals how to generate more leads and more sales at the lowest possible cost.

Packed with hands-on tips and simple techniques that work for novices and veterans alike, the REAL ESTATE RAINMAKER® Guide to Online Marketing is an indispensable tool for real estate professionals who want new solutions and proven ways to use the Internet to increase business. By combining the cutting-edge online strategies and time-tested offline marketing techniques in this book, you’ll have an effective, profitable marketing strategy up and running in no time.

Statistics show that almost three-quarters of all home buyers use the Internet during their search, yet hardly any buyers or sellers find their agent through the Internet. Those numbers prove that most agents are behind the technology curve and that only a few top sales agents have learned to take full advantage of the Internet. Not only can the Internet help you find buyers, but it can also help you find sellers! If you want to use the Internet to tap into a rich new vein of clients, this guide will show you how.

E-marketing isn’t the only way to generate business, it’s just an important piece in the whole marketing puzzle. The REAL ESTATE RAINMAKER® Guide to Online Marketing will show you exactly how to design and implement an e-marketing strategy that will complement your offline marketing plan, improve your brand recognition, and bring in more leads and sales than ever before!

From the Back Cover

Learn the new rules of real estate marketing!

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

These are just some of the new rules of online marketing that you’ll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you’re a novice or a veteran real estate pro, you’ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy–with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

See all Editorial Reviews

Product Details

• Hardcover: 336 pages
• Publisher: John Wiley & Sons, Inc.; 1st edition (March 2, 2004)
• Language: English
• ISBN-10: 0471472239
• ISBN-13: 978-0471472230
• Product Dimensions: 9.2 x 6.3 x 1.2 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (27 customer reviews)
• Amazon Best Sellers Rank: #203,407 in Books (See Top 100 in Books)
  • #49 in Books > Business & Investing > Real Estate > Sales

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Customer Reviews

Most Helpful Customer Reviews

37 of 37 people found the following review helpful:

5.0 out of 5 stars Fantastic, April 26, 2004

By 

J. Daily (Fort Worth, Tx United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Real Estate Rainmaker: Guide to Online Marketing (Hardcover)

Any agent, new or old, can use this one. I was actually looking for info to help me with my mortgage business - and this one delivered. It is for R.E. agents (actually Realtors), but alot of it could be used for almost any internet business. Teaches you how to make the center of your business your webpage.

Without getting into too much detail, this book covers topics such as: Why not to use your name as your domain name, how to use multiple domains, driving traffice to your website, capturing e-leads, follow up, turning leads into customers for life, email marketing, building an email database, using virtual assistants and more. In depth. This is the type of book I have been waiting for (and again, I'm in the mortage business - not a real estate agent!)

20 of 20 people found the following review helpful:

5.0 out of 5 stars This Is A Must-Read!, December 17, 2004

By 

Alexandra W. Teller "Real Estate Web Design -... (Naples, FL) - See all my reviews
(REAL NAME)   

This review is from: Real Estate Rainmaker: Guide to Online Marketing (Hardcover)

This is the best book I've ever read on the subject of online marketing. One section alone, '75 Ways to Promote Your Site', is worth far more than the price of the book. When you factor in all the other practical advice, it's a must-read for any REALTOR® who is serious about making money on the Web.

15 of 15 people found the following review helpful:

5.0 out of 5 stars Wow, e-marketing made easy!!!!, June 30, 2004

By A Customer

This review is from: Real Estate Rainmaker: Guide to Online Marketing (Hardcover)

I truly enjoyed this book. It is a simple yet powerful guide to real estate e-marketing that really works. Dan Gooder Richard is in the trenches reporting on real life examples and telling what works and what doesn't. I use this book as a reference and a step-by-step guide. Get the book and get started maximizing your online business.