Real Estate Rainmaker: Successful Strategies for Real Estate Marketing (Hardcover)

by Dan Gooder Richard (Author) "Above all else, today's real estate salespeople who want to expand their practice face one fundamental truth: Most customers use the first salesperson they contact..." (more)
Key Phrases: selling rainmaker, personal shopper program, gross commission income, Real Estate Rainmaker, Trophy Database, Gooder Group (more...)

Editorial Reviews

Product Description
Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?

Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise.

Real Estate Rainmaker ® introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System®. Following each step of this system, you will learn how to:

• Overcome inevitable market fluctuations faced by all real estate agents and brokers
• Master the latest marketing techniques to increase leads at reduced cost
• Close more prospects by focusing on customer needs
• Boost referrals and maximize profits through customer retention
• Write your own marketing plan in six easy mornings
• Build a Trophy Database and develop an exit strategy to cash out financially independent

Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information youll require to find what you need easily, Real Estate Rainmaker ® brings you a torrent of indispensable principles, techniques, and savvy insiders tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

"Doing business without marketing is like winking in the dark. You know youre doing it, but nobody else does." –From the Foreword by Laurie Moore-Moore

The real estate industry has never been more active–or more competitive–than it is today. Anyone who wants to achieve real success must have a foolproof marketing system to create prospects, convert them into customer appointments, and turn past clients into future referral sources.

Real Estate Rainmaker ® introduces the most reliable marketing system in the real estate industry today, the 3-Step Rainmaker Lead System®. This is your opportunity to learn the key components of a proven, dynamic system that you can put into practice immediately and discover advanced marketing methods and techniques that can help build your practice throughout your career. In this remarkable and revolutionary guide, youll learn:

• Twenty easy techniques to boost advertising results at no extra cost
• Proven direct response lead generation techniques
• Cant-miss direct marketing copywriting and design secrets
• Unbeatable Internet marketing strategies
• How to build a Trophy Database that really pays off
• And much, much more to generate more leads, more sales

Dont let your career languish while you waste precious marketing dollars through trial and error. Let Real Estate Rainmaker ® start making you a rainmaker today.

From the Inside Flap
Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent? Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise. Real Estate Rainmaker® introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System®. Following each step of this system, you will learn how to: Overcome inevitable market fluctuations faced by all real estate agents and brokers Master the latest marketing techniques to increase leads at reduced cost Close more prospects by focusing on customer needs Boost referrals and maximize profits through customer retention Write your own marketing plan in six easy mornings Build a Trophy Database and develop an exit strategy to cash out financially independent Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you’ll require to find what you need easily, Real Estate Rainmaker® brings you a torrent of indispensable principles, techniques, and savvy insider’s tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

See all Editorial Reviews

Product Details

• Hardcover: 336 pages
• Publisher: Wiley (October 18, 1999)
• Language: English
• ISBN-10: 0471345547
• ISBN-13: 978-0471345541
• Product Dimensions: 9.1 x 6.3 x 1.3 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars See all reviews (16 customer reviews)
• Amazon.com Sales Rank: #371,905 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

46 of 48 people found the following review helpful:

5.0 out of 5 stars The Rainmaker approach delivers., November 19, 1999

By A Customer

Buying this book was money well-spent. I found the Rainmaker lead-management approach to be complete, detailed and systematic. Many of the suggested techniques cost nothing to implement yet deliver results quickly. This book is the most useful and practical guide I've found on the market.

37 of 38 people found the following review helpful:

5.0 out of 5 stars An MBA in Real Estate Marketing in one book, October 24, 1999

By A Customer

Easy to read, easy to follow. Down-to-earth look at marketing. What makes the difference between a successful Realtor and a someone who wants to be is the ability to market. Richard explains the process completely, and with real-world examples and tips that actually work. This book's take on marketing would be adaptable by any person who has a product to sell, but I'd call it a must for every Realtor and Broker.

42 of 47 people found the following review helpful:

5.0 out of 5 stars Applied Knowledge is the key to success. Read it, Apply it!, August 3, 2000

By	A. Skaer (South Riding, VA USA) - See all my reviews

The Real Estate Rainmaker is an excellent book for those who are striving to become successful. I found it to be an easy read and was able to complete it in two days. I read approximately 30 business books a year and I found that this book is insightful and applicable in many fields, not just real estate.

The book is excellent for people just getting into real estate, with its simple no nonsense approach to finding prospects, staying in touch with them and long term contact, to a range of ideas for the established real estate professionals needs in maintaining satisfied clients that generate referrals year after year. I speak with hundreds of real estate professionals within a year and have never discussed a book so frequently with realtors from Australia to Spain and all the states in the U.S.

This book is not for everyone, but the most successful people I know in real estate have a copy. You can spend ten years of trail and error or you can read this book and then applied it right away.