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Real Estate Rainmaker: Successful Strategies for Real Estate Marketing
 
 
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Real Estate Rainmaker: Successful Strategies for Real Estate Marketing [Hardcover]

Dan Gooder Richard (Author)
3.2 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

October 18, 1999
Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?

Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise.

Real Estate Rainmaker introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System. Following each step of this system, you will learn how to:
* Overcome inevitable market fluctuations faced by all real estate agents and brokers
* Master the latest marketing techniques to increase leads at reduced cost
* Close more prospects by focusing on customer needs
* Boost referrals and maximize profits through customer retention
* Write your own marketing plan in six easy mornings
* Build a Trophy Database and develop an exit strategy to cash out financially independent


Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you ll require to find what you need easily, Real Estate Rainmaker brings you a torrent of indispensable principles, techniques, and savvy insider s tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

"Doing business without marketing is like winking in the dark. You know you re doing it, but nobody else does." From the Foreword by Laurie Moore-Moore

The real estate industry has never been more active or more competitive than it is today. Anyone who wants to achieve real success must have a foolproof marketing system to create prospects, convert them into customer appointments, and turn past clients into future referral sources.

Real Estate Rainmaker introduces the most reliable marketing system in the real estate industry today, the 3-Step Rainmaker Lead System. This is your opportunity to learn the key components of a proven, dynamic system that you can put into practice immediately and discover advanced marketing methods and techniques that can help build your practice throughout your career. In this remarkable and revolutionary guide, you ll learn:
* Twenty easy techniques to boost advertising results at no extra cost
* Proven direct response lead generation techniques
* Can t-miss direct marketing copywriting and design secrets
* Unbeatable Internet marketing strategies
* How to build a Trophy Database that really pays off
* And much, much more to generate more leads, more sales


Don t let your career languish while you waste precious marketing dollars through trial and error. Let Real Estate Rainmaker start making you a rainmaker today.

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Real Estate Rainmaker: Successful Strategies for Real Estate Marketing + Real Estate Rainmaker: Guide to Online Marketing + The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!
Price For All Three: $54.83

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  • Real Estate Rainmaker: Guide to Online Marketing $19.97

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Editorial Reviews

From the Inside Flap

Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent? Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise. Real Estate Rainmaker® introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System®. Following each step of this system, you will learn how to: Overcome inevitable market fluctuations faced by all real estate agents and brokers Master the latest marketing techniques to increase leads at reduced cost Close more prospects by focusing on customer needs Boost referrals and maximize profits through customer retention Write your own marketing plan in six easy mornings Build a Trophy Database and develop an exit strategy to cash out financially independent Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you’ll require to find what you need easily, Real Estate Rainmaker® brings you a torrent of indispensable principles, techniques, and savvy insider’s tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

From the Back Cover

Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?

Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise.

Real Estate Rainmaker ? introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System?. Following each step of this system, you will learn how to:

  • Overcome inevitable market fluctuations faced by all real estate agents and brokers
  • Master the latest marketing techniques to increase leads at reduced cost
  • Close more prospects by focusing on customer needs
  • Boost referrals and maximize profits through customer retention
  • Write your own marketing plan in six easy mornings
  • Build a Trophy Database and develop an exit strategy to cash out financially independent

Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you?ll require to find what you need easily, Real Estate Rainmaker ? brings you a torrent of indispensable principles, techniques, and savvy insider?s tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

"Doing business without marketing is like winking in the dark. You know you?re doing it, but nobody else does." ?From the Foreword by Laurie Moore-Moore

The real estate industry has never been more active?or more competitive?than it is today. Anyone who wants to achieve real success must have a foolproof marketing system to create prospects, convert them into customer appointments, and turn past clients into future referral sources.

Real Estate Rainmaker ? introduces the most reliable marketing system in the real estate industry today, the 3-Step Rainmaker Lead System?. This is your opportunity to learn the key components of a proven, dynamic system that you can put into practice immediately and discover advanced marketing methods and techniques that can help build your practice throughout your career. In this remarkable and revolutionary guide, you?ll learn:

  • Twenty easy techniques to boost advertising results at no extra cost
  • Proven direct response lead generation techniques
  • Can?t-miss direct marketing copywriting and design secrets
  • Unbeatable Internet marketing strategies
  • How to build a Trophy Database that really pays off
  • And much, much more to generate more leads, more sales

Don?t let your career languish while you waste precious marketing dollars through trial and error. Let Real Estate Rainmaker ? start making you a rainmaker today.


Product Details

  • Hardcover: 336 pages
  • Publisher: Wiley; 1 edition (October 18, 1999)
  • Language: English
  • ISBN-10: 0471345547
  • ISBN-13: 978-0471345541
  • Product Dimensions: 9.5 x 6.2 x 1.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #852,285 in Books (See Top 100 in Books)

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Customer Reviews

17 Reviews
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Average Customer Review
3.2 out of 5 stars (17 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

46 of 48 people found the following review helpful:
5.0 out of 5 stars The Rainmaker approach delivers., November 19, 1999
By A Customer
This review is from: Real Estate Rainmaker: Successful Strategies for Real Estate Marketing (Hardcover)
Buying this book was money well-spent. I found the Rainmaker lead-management approach to be complete, detailed and systematic. Many of the suggested techniques cost nothing to implement yet deliver results quickly. This book is the most useful and practical guide I've found on the market.
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37 of 38 people found the following review helpful:
5.0 out of 5 stars An MBA in Real Estate Marketing in one book, October 24, 1999
By A Customer
This review is from: Real Estate Rainmaker: Successful Strategies for Real Estate Marketing (Hardcover)
Easy to read, easy to follow. Down-to-earth look at marketing. What makes the difference between a successful Realtor and a someone who wants to be is the ability to market. Richard explains the process completely, and with real-world examples and tips that actually work. This book's take on marketing would be adaptable by any person who has a product to sell, but I'd call it a must for every Realtor and Broker.
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42 of 47 people found the following review helpful:
5.0 out of 5 stars Applied Knowledge is the key to success. Read it, Apply it!, August 3, 2000
By 
A. Skaer (South Riding, VA USA) - See all my reviews
This review is from: Real Estate Rainmaker: Successful Strategies for Real Estate Marketing (Hardcover)
The Real Estate Rainmaker is an excellent book for those who are striving to become successful. I found it to be an easy read and was able to complete it in two days. I read approximately 30 business books a year and I found that this book is insightful and applicable in many fields, not just real estate.

The book is excellent for people just getting into real estate, with its simple no nonsense approach to finding prospects, staying in touch with them and long term contact, to a range of ideas for the established real estate professionals needs in maintaining satisfied clients that generate referrals year after year. I speak with hundreds of real estate professionals within a year and have never discussed a book so frequently with realtors from Australia to Spain and all the states in the U.S.

This book is not for everyone, but the most successful people I know in real estate have a copy. You can spend ten years of trail and error or you can read this book and then applied it right away.

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Inside This Book (learn more)
First Sentence:
Above all else, today's real estate salespeople who want to expand their practice face one fundamental truth: Most customers use the first salesperson they contact. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
selling rainmaker, personal shopper program, gross commission income, market strangers, successful rainmakers, preferred customer program, prospect pipeline, seller prospects, property advertising, closing gifts, property ads, active prospects, brochure boxes, buyer prospects, sold listings, response kit, pending business, lifetime customers, past customers, real estate practice, new home buyers, prospective sellers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Real Estate Rainmaker, Trophy Database, Gooder Group, Gold Team, Rainmaker Strategy, Quick Checklist, Resource Guide, New York, Rainmaker Lead System, Bob Bohlen, Circle List, Coldwell Banker, Marketing Expenses Benchmark, Mike Ferry, Pat Dearing, Walter Sanford, Wannabe List, Bob Donath, Dan Gooder Richard, Keller Williams, Pat Zaby, Bill Barrett, Dorr Avenue, Managing Sales Leads, Media Strategies
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