Customer Reviews

Real Estate v2.0: A Professional's Guide to Dynamic Websites, Blogs, and Podcasts

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Although written primarily for a US audience (and I am Canadian), this book is insightful and timely in its subject matter. Web 2.0 technology is upon us at a time when many real estate professionals still barely understand Web 1.0 technology. Sure, they can hire a "techy" to do it all but the costs are increasing dramatically and the short term pay off is low. Web 2.0 promoting is a long-term payback form of self-promotion--more a social network philosophy.
This is alien to most agents, especially in Canada, which although it enjoys a higher per capita computer saturation than the US, is waves behind in incorporating emerging technologies into business activities on par with traditional practices.
This book opens the eyes of those "tech-savvy" enough to understand where the technology is going and why Real Estate professionals need to stay up to speed. If you think it's complicated now, wait till what this book talks about is taken for granted (within 10 years easily). If you don't understand what's coming, you'll play catch up for the rest of your career. This book introduces the emerging technologies very well, in understandable language for those who at least know what RSS is and why it will not only change the average agent's personal website but make obsolete most franchised system's sites unless they get with the program quickly.
With references to successful and competitive websites now in existence, the book acts as a guide to emerging technologies in practical use...one of the best ways to learn what works and what doesn't work, in my opinion.
If you want to sell real estate into the next decade and beyond, you need to read this book. It gives you an insight into the future way of doing business.

I just read Real Estate v2.0 and was very impressed with the volume of information presented. The authors also did a great job of explaining the impact of technology on the real estate industry in a non-technical way that most anyone can understand.

Even with my background as a web architect catering to the needs of real estate and property management clients, I must admit I learned several new practical ways to effectively market using blogs, podcasts, and various other web technologies.

This book is also loaded with links to resources that will help you embrace and ride the technology wave that is now sweeping the real estate industry, instead of being crushed by it.

In summary, I would recommend this book to anyone in real estate and property management looking to sell more homes or close more leases.

Mike Mitchell
Winnovate (dot com)

I was really impressed with the amount of information this book provided. I think I "dog-eared" about 30% of the pages. There is a lot of great information on how to get started with podcasting, ideas to add to your websites and blogs, and some links to examples and useful content. Definintely worth buying! I will add this book to my company library.

~Michelle Fradella, Broker - Picayune MS