About the Author
One of the leadership field's preeminent experts, Dr. Ritch K. Eich has spent the last four decades studying the philosophies and fundamentals of true leaders. He's been a top executive, a military communications specialist, a U.S. Joint Chiefs of Staff officer, a college teacher, a administrator, a consultant, a writer, and an entrepreneur. Along the way, he's worked with or for a Who's Who of world leaders, from Howard Holmes (Jiffy Mix) to Tom Monaghan (Domino's Pizza founder) to Admiral William Thompson. He is founder and president of Eich Associated, a strategic branding, marketing, communication, and management coaching firm; an adjunct professor at California Lutheran University; a frequent speaker and blogger on leadership and marketing; and a columnist for various business and professional publications.