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Real Leadership: 9 Simple Practices for Leading and Living with Purpose Hardcover – March 8, 2016

5 out of 5 stars 39 customer reviews

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Editorial Reviews

From the Back Cover

"This powerful, practical book is loaded with great ideas to help you achieve better results, faster, in any organization."
--Brian Tracy, author of How the Best Leaders Lead

 "John's 9 simple practices are straightforward and backed by real-life experience. His words will motivate you to lead and live with courage, honor and integrity."
--David Bach, author of the #1 New York Times bestselling books The Automatic Millionaire and Start Late, Finish Rich

"A proven leader in the competitive world of financial services, John Addison knows how to build a great company.  His new book is a fascinating and deeply personal account of three decades of success facing challenges and surmounting obstacles, filled with powerful anecdotes and inspiration from great leaders from the past."
--Lee Pollock, Executive Director, The Churchill Centre

"A must read for those seeking to improve their leadership skills, manage people or situations better or simply have a better perspective in life. As John's colleague of 30 years and co-CEO of Primerica for 15 years in both the best and worst of times I have seen his leadership principles in action. They work-pure and simple."
--Rick Williams, Former Co-CEO Primerica

"Reading this book is like having John as your own personal leadership coach. The relatable stories and impactful practices in Real Leadership will motivate anyone who is leading a team. This book is just what anyone striving for greatness needs!"
--Don Yaeger, New York Times bestselling author

"Many people write and talk about leadership, few of which have demonstrated it, with extraordinary success, like John Addison has. If you want to learn real leadership, then read this book."
--Darren Hardy, CEO Mentor, New York Times bestselling author and Former Publisher of SUCCESS

"Some people talk about leadership, John Addison eats, drinks and sleeps it!  This book will give you purpose and a plan to lead the life you were meant to live."
--Jeffrey Hayzlett, Primetime TV & Radio host, Chairman C-Suite Network

"Real Leadership is a fascinating, stimulating, disarmingly candid, yet profoundly impactful book. John’s unique storytelling style makes his powerful points even more penetrating. Leadership is a vital 'life force' that every human being needs to master for every facet of their life and career. This book shows instead of merely telling. You will benefit from reading and living John’s advice."
--Jay Abraham, world renowned business growth expert

"It takes more than a great business model for a company to be successful over the long term.  At Baron Capital, we pride ourselves on discovering innovative leaders who can thrive in an always changing business environment.  We found that leader in John Addison whose differentiated approach and execution through uncertain financial times resulted in Primerica being a top tier corporation.  We would not have made the investment nor would the company have been as successful if not for John’s leadership."
--Ron Baron, chairman and CEO Baron Capital

"John lives and breathes Real Leadership. I'm proud to say I witnessed the stories and practices in this book firsthand. He led, he fought and he served our team. Primerica wouldn't be the company it is today without his leadership. Follow John's simple practices to impact your team and produce REAL results."
--Glenn Williams, CEO Primerica

"John Addison is more than a leader, he’s a coach and a motivator. If you want to lead your team and inspire others to great results like John has, Real Leadership is the book for you."
– Jack Canfield, the New York Times bestselling author of The Success Principles and The Chicken Soup for the Soul Series

"John Addison is one of the greatest businessmen, speakers, and leaders of this generation. Not only has he pulled himself up by his bootstraps and achieved so much in his own business career, but he has selflessly devoted his time and energy to helping thousands of other people be more successful in their own lives. In this book he shares 9 practical lessons that everyone, in any career or stage of life, can apply to be a more effective leader."
--Fran Tarkenton, NFL Hall of Fame Quarterback, and CEO of Tarkenton Companies

"True leaders inspire others to lead.  John Addison is that kind of leader, inspiring the next generation of leaders using ageless wisdom, modern examples, and practical tools. Positive leadership is practiced, not inherited.  And Real Leadership lights the way."
--Shawn Achor, the New York Times bestselling author of The Happiness Advantage

About the Author

John Addison is the former Co-CEO of Primerica, the largest independent financial services marketing organization in North America. He currently serves as CEO of Addison Leadership Group as well as the leadership editor of Success magazine. As a renowned, world-class speaker, he has motivated millions with his  insight and wisdom on leadership, personal development, and achieving success in both their careers and their personal lives.

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Product Details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill Education; 1 edition (March 8, 2016)
  • Language: English
  • ISBN-10: 1259584445
  • ISBN-13: 978-1259584442
  • Product Dimensions: 6.5 x 1 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #14,593 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By Eric Worre on March 8, 2016
Format: Hardcover
I was fortunate enough to get an advance copy of Real Leadership by John Addison and loved it. Having known John for many years now, I'm thrilled that he finally wrote on what he knows best and what the world needs most... LEADERSHIP. He doesn't just write about it. He's truly lived it. What you'll find in this book is real life and practical knowledge on how to lead in good times and bad.

What I learned:
1. Decide who you are. Most people don't and spend their lives being thrown around by the wind.
2. Shine your light on others. Leadership is a service business.
3. Build on your strengths. The strengths you have are enough. Manage your weaknesses instead of obsessing about them.
4. Earn your position. In the age of entitlement, it's nice to hear this principle reinforced. Earn your place.
5. Focus on what you can control. Don't stress about what you can't.
6. Develop a peaceful core. None of us are here for long.
7. Be a lighthouse for others. The world needs you.
8. Don't burn bridges. Everything comes around.
9. Make your family proud and make yourself proud. And that pride comes from contribution to others.

If you're interested in becoming a better leader in our ever changing world, "Real Leadership: 9 Simple Practices For Leading And Living With Purpose" is an important addition to your library. I highly recommend it.
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Format: Kindle Edition Verified Purchase
Length: 3:26 Mins
If you want to make dynamic speeches, watch my brief video portion of this review, which explains John Addison's preparation and presentation strategy.

Additionally, the book offers many proven guidelines about business and life. Samples:

"My view is that you get up every day and aim to be a little better than you were yesterday. You figure out what you’re naturally good at. . . .Everyone has some distinct talent or area of potential excellence. What’s yours? If you don’t know, make it your business to find out."

“You’re either green and growing, or you’re ripe and rotten.”

“Live every day like it’s your last. One day you’re going to be right.”

“You can’t succeed on your own. Nobody does. . . .You want to build up a group of people who are pulling for you, not pulling against you—people who want you to succeed, not who want you to fail."

How much did this book appeal to me? This is the only book I ever remember reading voluntarily on a Saturday afternoon.

You'll benefit from this book, and you will want to share Real Leadership with your colleagues.
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Format: Hardcover Verified Purchase
Great book! It is an honest look at leadership and all the lessons learned from starting at the bottom, working up the ladder and eventually becoming a CEO. The book just flies by as Addison gives his own personal stories and the wisdom he attained through the ups and downs of a business. His lessons on how to lead and impact his people are truths that everyone who think they are leaders should carefully study. Glad I received an advanced copy! It should be a mandatory read for managers and above.
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Format: Kindle Edition Verified Purchase
The man who I call my leader recommended this book.
I immediately downloaded it to Kindle on my iPad and read it in 4 days. I am now a better follower of my leader and when I turn around, I see others following me and reading this book.
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Format: Hardcover Verified Purchase
This book by far is one of the BEST books I have ever read on leadership. it truly is an instant classic. I highly recommend everyone reads it and apply the principles that John Teaches, it has already made an impact in our business. This book is worth sharing with everyone that you know. Thank You John for writing this phenomenal book.

Miguel & Susie Guzman
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Format: Hardcover
Real Leadership: 9 Simple Practices For Leading & Living With Purpose is phenomenal interesting and entertaining it keeps your attention! This book offers insight into the heart and mind of a genuine leader. It reads with ease and you will become engulfed in the authors story so much so that you will want to adopt his practices to become a world class leader yourself. From the time you began reading you will be introduced to a young man that has a willingness to learn and promote a moral compass imparted by his parents who took this same insight into a business world and became first a follower (student) of greatness and then a leader and teacher becoming CEO just by speaking up according to John Addison your destiny is clearly outlined not by what others would determine but rather by the rules you follow to become not a mundane but rather an effective Leader! Real Leadership: 9 Simple Practices For Leading & Living With Purpose is written by a Real Leader!
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Format: Hardcover
This book is a 1-stop shop for everything you want and need to know about leadership and gaining the mental skills necessary to be a leader.

I was lucky enough to get an advanced copy of the book and had John on my radio show to speak about Real Leadership.

I picked up a ton of great notes from the book and it's definitely a game-changer in my opinion.

Interview with John [...]

"Light a Fire from Within"
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Format: Hardcover
This book wasn't what I expected! No cliches! No arrogance! Just a good and decent man doing his best, fighting for a cause much greater than himself! In a world full of giant egos and CEO's who only think about "profits per share"…it is refreshing to hear from a CEO who believed in "Profits Per CHAIR"…well done John Addison! Well Done!
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