Customer Reviews

Real People, Real Crises: An Inside Look at Corporate Crisis Communications

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(1)
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Real People Real Crises: An Inside Look At Corporate Crises Communications by public relations expert Steve Wilson is an informed and informative documentary that reveals how people handle major corporate problems every day, from violence in the workplace to product tampering. Useful information and guidelines from those who have survived corporate disasters include tips on how to recognize a crisis, the importance of picking a good spokesperson, reputation management, and much, much more. Real People, Real Crises is very highly recommended reading for anyone charged with a corporate responsibility of responding to and dealing with unexpected and potentially disadvantageous events, whether external or internal to corporate operations.

This was not my favorite book on crisis management. One's time would be better spent reading Mitroff, Hurst (Crisis and Renewal), Barton, or Fink. It is written from a PR point of view and has some good common sense rules for dealing with the media, but that is about it. No new insights. No meaningful information on how to prevent a crisis. Read something else if you are serious about crisis management.

Real People Real Crises is a great resource. The author does a wonderful job of showing what really happens in a crisis situation and provides great tips and strategies for crisis planning and preparedness. Highly recommended!

I just finished reading Real People, Real Crises and I found it to be highly informative, interesting and an enjoyable read.