As investors demand ever-increasing sophistication and immediacy of corporate information, companies are beginning to see that investor relations programmes must have the internet as a key, or in many cases, as the leading element. The supreme flexibility of the online medium can help institutional and private shareholder alike to access current, relevant data. Many leading practitioners already use the internet for video streaming, and to offer sophisticated charting tools and other investor benefits. Listed companies will be constantly upgrading their websites and budgets will need to reflect the growing investment required. The price of failure will be to drop behind in this important information race. Real Relations, Virtual World, provides executives and IR practitioners with an authoritative and in-depth guide to this medium. It should assist many to achieve best practice in internet investor relations.
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About the Author
Ian Anderson is a direct marketing and communications specialist who at the age of 22 co-founded Market Access, a direct marketing services company working with US and UK firms. In 1996 he co-founded what is now Equity.i. Group pic, which focused on delivering a range of listed company and investor service solutions in pioneering ways. Ian recently carried out an MBO of Intershare, a specialist Internet strategic marketing and design consultancy, where he has advised on shareholder communication to a range of major clients such as BP and Waterford Wedgewood and smaller companies including OFEX stocks. Ian also wrote the protocol for the QCA that forms the basis of the judging critique for the UK Investor Relations Best Practice Website Awards.
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