"Real time" means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.
Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don't have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.
In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:
Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win! --This text refers to an out of print or unavailable edition of this title.
In his book "Real-time marketing and PR" David Meerman Scott exhorts us to both live and respond in the here and now.
So if you don't get something the first time, most likely he will tie it into 8 other things and you will get it by the end of the book.
Real-Time Marketing & PR is a must read for any business, both small firms and enterprises, that want to get ahead of the pack.
By the time I read this, it was already a couple of years old, and as we all know anything digital/tech related tends to have a very short half-life. Read morePublished 8 months ago by JELovett
Great book for understanding the trends of today in getting people to follow you online. Very helpful insights and connections.Published 18 months ago by James Miller
Even though social media was something that I needed to know and do, I was left flustered because I did not know how or have the successful mind set behind it. Read morePublished on September 6, 2011 by Fadi
"Real-time" marketing calls for promotion and public relations activities that move as fast as contemporary business. Read morePublished on August 16, 2011 by Rolf Dobelli
Bottom Line: I studied Real Time Marketing & PR from cover-to-cover. And, I highly recommend purchasing it as a key resource in your digital marketing library.
1. Read more
The main topics I found valuable & interesting (summarized below) were:
Tracking Those You Know: The first priority is to listen to bloggers, analysts, journalists, and... Read more
The author convinced me to buy what is a puff piece.
Don't waste your time buying this. Instead write your own!
The book was great and I know I'll return to it time and time again. The author has a lot of case studies and good data--something a book that claims to be a thought leader needs... Read morePublished on March 5, 2011 by cksyme
"Real-Time...Now" is a guide to the evolution / revolution that is 24 / 7 to the instant engagement with our/your marketplace, connect with our/your buyer/clients and on-going... Read morePublished on February 9, 2011 by Michael GreenGold