The Real World Entrepreneur Field Guide: Growing Your Own Business [Paperback]

David H., Jr. Bangs (Author), Linda Pinson (Author), Pinson (Author)

Book Description

Publication Date: January 1999

Bestselling small business gurus, Bangs and Pinson, share the best of their proven, award-winning advice for entrepreneurs to get a business up and running, create a strategic plan for growth, write a winning business plan, manage daily operations, and use technology to leverage scarce resources. Includes worksheets, action plans, and online resources.

Editorial Reviews

From the Back Cover

Here is your map for an exciting voyage. This Field Guide is the tool to help you navigate the mysterious and unknown regions to where you want to be starting and running your own successful business.

Learn how to:

* Determine if your business idea is feasible.

* Write a bankable business plan.

* Target customers and keep them coming back.

* Manage cash.

* Develop a strategy that beats the competition.

* Create a Web presence.

* Avoid legal hassles.

* Find top employees.

* Plan for growth.

And much more!

* Intensify learning using the LEAP Learning Process. You'll first Learn, the Explore, next Apply, and finally Produce results for your own business. It's ideal for independent or group study.

* Locate the information you need, when you need it, with the flexible Field Guide design.

* Identify with and learn from First Person accounts--real-life war stories!

* Test your skills in more than 50 Personal Workshops.

* Avoid potential legal pitfalls with Liability Alerts.

* Get connected via URLinks to a virtually limitless network of current Web information.

* Explore real-world problems and solutions using in-depth Case Studies.

SEE THEM IN ACTION!

"The Real World Entrepreneur Video" features ten clips of successful entrepreneurs from around the country, and commentary from authors David H. Bangs, Jr. and Linda Pinson, with Hattie Bryant, creator of "Small Business 2000," the series on public television. All clips are from portions of "Small Business 2000."

ADVANCE PRAISE FOR "THE REAL WORLD ENTREPRENEUR FIELD GUIDE"

"An excellent reference for the impatient, fire-ready-aim crowd...a shortcut to choosing what you want to do..." (John Hughes, founder John E. Hughes & Co. CPA Firm, J.E. Hughes Enterprises Inc., John E. and Jeanne T. Hughes Foundation Inc, past ownership in Archibald/Fannie May Candies, independent contractor, and trustee, CEO, president, and CFO for several organizations)

"This is the best summary I've ever read on entrepreneurship." (Larry E. Wacholtz, Ph.D., Belmont University, Nashville, Tenn.)

"This is information that start-up business owners will refer to for many years." (Henry J. Turner, director, Minority Business Assistance Center SBDC, College of Management at the University of Massachusetts, Boston)

"As a small business owner myself, as well as a professor, I appreciate the practical subjects, many of which haven't been covered in business textbooks before." (Cathie Elliott, Western State College, Gunnison, Colo.)

"The peer-to-peer learning approach definitely meets the needs of entrepreneurs." (Jackie Bishop, Edward Lowe Foundation, Cassopolis, Mich.)

Product Details

• Paperback: 608 pages
• Publisher: Dearborn Financial Publishing (January 1999)
• Language: English
• ISBN-10: 1574101137
• ISBN-13: 978-1574101133
• Product Dimensions: 9.9 x 7.7 x 1.6 inches
• Shipping Weight: 2.9 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,835,121 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars A terrific resource for anyone planning a business., July 1, 1999

By 

Ken Weidner ([e-mail]) (Chicago, United States) - See all my reviews

This review is from: The Real World Entrepreneur Field Guide: Growing Your Own Business (Paperback)

I teach a course in Managing a Consulting Practice and consult to a wide range of organizations. This is probably the most practical resource I have come across that includes everything - from beginning with an idea for the business, to the basics of starting a business, to what it takes to plan for and run a successful business. The book is full of practical examples and short "Personal Workshops" (e.g., "Personal Workshop 24: Setting a Price Structure"). The book is a great resource for someone who has business experience but has never started or run a business, as well as someone with a great idea but no business experience. I highly recommend this book!

2 of 3 people found the following review helpful:

5.0 out of 5 stars An absolute must for business people, December 27, 2001

By 

Chris Philippi, President, Philippi Marketing... (Rochelle Park, NJ United States) - See all my reviews

This review is from: The Real World Entrepreneur Field Guide: Growing Your Own Business (Paperback)

5 Stars is not enough for this excellent book. I read this book for a entrepreneurial course a year ago. However, it was after the end of school that I fell in love with this book. It is truly helpful for anyone with a passion for business and entrepreneurialism.

Look for me in the future, Chris Philippi, future CEO.
I will be starting a marketing consulting firm based in Northern NJ soon. Be on the lookout, this book has that kind of influence.