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Real You Incorporated is about empowering women entrepreneurs. The book provides insights for women on how to discover and love her personal brand, and how to bring it into the market as a real business – one that is unique and different than a man's. It all starts with you. In the first section of the book, Find It Within You, readers will learn how to express their personality, passions and essence to define their internal brand. In Section Two, The Competitive Advantage, readers learn how to extend their internal message into the world – to their partners, employees, and ultimately, their customers. Part branding – the author is a nationally known marketing expert – and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries – manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration from role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs complete and keep to remind them of their Real You, no matter what phase their business is in – from startup to second or third phase entrepreneurs.
From the Inside Flap
It's a fact; every sixty seconds a womanstarts a business. And while women represent a dominant force in the ever-growing business economy, the demand to fit into the corporate "boys club" is still pervasive.In Real You Incorporated, Kaira SturdivantRouda reveals the secret to building a successful brand, and thus a successful busi-ness, by refusing to fit in. Being successful is all about being you—the real you.
Real You Incorporated offers women a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuine—yourself. Building that personal, genuine brand means being true to yourself in every part of your business—from how you promote your talents to how you interact with the people in your office and everything else.
Rouda's lively book provides readers with a helpful Real You Incorporated chart that captures the most essential elements of your business: you and your passions, brand, positioning, culture, customers, and gifts. Once you fully define your personal brand, Rouda shows you how to use it as a competitive advantage that will prove invaluable to your long-term success.
Each chapter includes profiles of successful entrepreneurs and provides inspiration and cautionary tales for every business woman.
Full of new ways to look at age-old problems—including handy tools like a "Snark Scale"—Real You Incorporated empowers you to join other women who are changing the face of business. It starts by discovering who you are and developing an authentic, unique personal brand, one based simply on being the real you.
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