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It's a fact; every sixty seconds a womanstarts a business. And while women represent a dominant force in the ever-growing business economy, the demand to fit into the corporate "boys club" is still pervasive.In Real You Incorporated, Kaira SturdivantRouda reveals the secret to building a successful brand, and thus a successful busi-ness, by refusing to fit in. Being successful is all about being youthe real you.
Real You Incorporated offers women a bold and refreshing message: for a brand to truly, deeply resonate with customers, it has to be based on something truly genuineyourself. Building that personal, genuine brand means being true to yourself in every part of your businessfrom how you promote your talents to how you interact with the people in your office and everything else.
Rouda's lively book provides readers with a helpful Real You Incorporated chart that captures the most essential elements of your business: you and your passions, brand, positioning, culture, customers, and gifts. Once you fully define your personal brand, Rouda shows you how to use it as a competitive advantage that will prove invaluable to your long-term success.
Each chapter includes profiles of successful entrepreneurs and provides inspiration and cautionary tales for every business woman.
Full of new ways to look at age-old problemsincluding handy tools like a "Snark Scale"Real You Incorporated empowers you to join other women who are changing the face of business. It starts by discovering who you are and developing an authentic, unique personal brand, one based simply on being the real you.
"What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."
—Keith Ferrazzi, bestselling author of Never Eat Alone
"Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporated shows you how to create your own unique and wonderful brand. The secret is building it around the real you!"
—Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails
"Really simple and really smart rules for all women. Follow them, and you'll build your brand and find real success."
—Laura Ries, coauthor of The 22 Immutable Laws of Branding
"Real You Incorporated is a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject—she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs."
—Justin McCarthy, Google
"Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporated is a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop."
—Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women
I would recommend this book to anyone starting a business or thinking about it.
Author Kaira Sturdivant Rouda does a great job in forming steps on how to have a real, authentic You brand which is part of your business and personal brand.
I read this book for the 2nd time, will most likely read it a 3rd time, and use it for reference from that point forward.
If you are thinking about starting a buisness and or a brand, I def. recommend this book!!! Even if you are trying to rediscover your brand you will benefit from this book! Read morePublished 4 months ago by Mr. Dunn
At this point, I have not finished reading the whole book. But, every page that I have read thus far, speaks to me in a real way about how being the real me can and will be... Read morePublished 21 months ago by MPJ
If you dream of starting your own business, you need a unique product or service, dedication, enthusiasm, and lots of passion. But a primer would also be helpful. Read morePublished on January 31, 2011 by Debbie L
Real You Incorporated: 8 Essentials for Women Entrepreneurs is a great book. It is very easy to read and very inspirational. Read morePublished on September 14, 2010 by Osiola Henderson
I am a real estate professional that considers myself a constant student. I have read many business books and found hers to be exceptionally educational and motivating! Read morePublished on June 29, 2009 by Lisa Ritter
"The key to having a rewarding business is having one that speaks to your inner strengths, bolsters your passions, and engages your heart." ~ pg. Read morePublished on November 5, 2008 by Rebecca of Amazon
I have always enjoyed Kaira's fun and out of the box writing style and it is so enjoyable to read a book about business that is fun! Read morePublished on October 7, 2008 by Suzanna Lynch
RYI provides indepth insight about branding yourself and your business--and how to do it right--for people who are new to entrepreneurship or marketing, or who can't afford to hire... Read morePublished on September 22, 2008 by Erin Corrigan