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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Paperback – February 22, 2011


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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition + The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Product Details

  • Paperback: 496 pages
  • Publisher: Portfolio Trade; Reprint edition (February 22, 2011)
  • Language: English
  • ISBN-10: 1591843944
  • ISBN-13: 978-1591843948
  • Product Dimensions: 8.3 x 5.4 x 1.3 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (88 customer reviews)
  • Amazon Best Sellers Rank: #235,795 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Paul Boehmer's energetic reading contributes to the author's streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki's potent no-nonsense advice." ---AudioFile --This text refers to the Audio CD edition.

About the Author

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.


More About the Author

Guy Kawasaki is the author of twelve books. He was the chief evangelist of Apple. He has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

His latest book is APE: Author, Publisher, Entrepreneur--How to Publish a Book. Kirkus, the toughest reviewer in the business, said this about APE, "Essential reading (and reference) for modern authors, regardless of experience."

Kawasaki was born and raised in Hawaii. He currently lives in the San Francisco Bay Area with Wife 1.0, four kids, one dog, two chickens, three lizards, and two turtles.

Customer Reviews

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See all 88 customer reviews
Like I said Guy Kawasaki is an evangelist -- and a good one too.
Ivana S. Taylor
Fortunately, though, the book is written in very short (3-page) chapters that are quick and enjoyable to read due to Guy's folksy and conversational writing style.
Mark Yolton
Rare is the time I pick up a nearly 500 page book on business that's keeps me up reading after everyone in the house has already gone to bed.
Jonathan Fields

Most Helpful Customer Reviews

184 of 217 people found the following review helpful By Jerry Saperstein HALL OF FAMETOP 500 REVIEWERVINE VOICE on December 27, 2008
Format: Hardcover
Guy Kawasaki is a genuinely warm, engaging, intelligent and articulate man. I've had the pleasure of meeting him several times at MacWorld trade shows.

However, Guy Kawasaki is a career self-promoter. He has made a living for many years repackaging standard business advice in an entertaining format and peddling it as new to the legions of people seeking a business success formula.

More power to Guy for making a living at it, but it doesn't alter the nature of what is between the covers here: old advice, with a lot of it being nothing more than commensense.

Two irritating things about Guy's otherwise excellent writing style. He has a real problem with gender pronouns. Even in academic writing that tends to be excruciatingly politically correct, I've never seen anyone go to such extremes in using "she", "her" and other feminine pronouns. It's creepy, weird and utterly unnecessary. Certainly She would understand if Guy backed off a bit. Then there is Guy's cuteness with a couple of euphemisms: for example, he takes the common expletive for bull manure and adds "-takke" to it. Once may cute, especially among your 4th grade classmates. A couple of dozen times and it is truly annoying and leads you to believe the author may be a fourth grader.

As for Guy's advice . . . well, there's a reason why so many self-help and business success books are perennial bestsellers: people want guidance and advice And guy provides it in a witty, entertaining manner.

But virtually all of it has been served up hundreds, if not thousands, of times before by other authors. Some of what Guy offers up is pure nonsense without a shred of evidence to support it: it is just politically correct, like his overuse of the feminine.
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58 of 67 people found the following review helpful By Ivana S. Taylor on November 5, 2008
Format: Hardcover
Guy Kawasaki is an evangelist. He can't help himself. Thank God.

I, too, was one of the Twitter people who got a preview of the book in digital form and literally laughed out loud -- at the local coffee shop - yeah, I looked stupid. But it was worth it.

I thought it was going to be a short book. At least it seemed that way because I flew through the digital version fairly quickly. So when I saw how big it was (460 pages, 94 Chapters - each one is just a couple pages long - so don't freak out) I thought I'd never get through it. But can I just tell you that it is BY FAR the most entertaining, informative, true-to-life rant on what's good and bad about the world of entrepreneurship, business, presentations - and more.

All the things everyone of us has wanted to say out loud - but has never had he guts is in there. I have so many favorite chapters I don't know where to begin.

Since I have this rule about NOT working with A-holes, I'll start with that one. (That would be Chapter 87, pg. 401) First he describes an A-hole (so you can test to see if you are one), then he goes on to outline some quick and easy strategies of dealing with A-Holes - and so on.

Other favorite chapters are the one's I've themed as "Lies." Throughout the book Guy outlines the Lies different groups tell each other: Lies CEO's tell, Lies Venture Caps Tell, Lies Entrepreneurs tell.
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24 of 30 people found the following review helpful By Jonathan Fields on December 13, 2008
Format: Hardcover
Rare is the time I pick up a nearly 500 page book on business that's keeps me up reading after everyone in the house has already gone to bed. But, with Reality Check, Guy's hit a home run.

Truth - I've read hundreds of books on entrepreneurship, marketing, careers, yadda, yadda, yadda. Heck, I've even written one of my own (Career Renegade: How to Make a Great Living Doing What You Love). And, you can pretty much tell within the first 20 pages the difference between books written by people who've "studied" entrepreneurship and those written by people who've "lived" it.

The first offer great advice...that works in a vacuum. The latter reveal what it's really all about. They speak the truth, based on what the writer has lived and breathed. As a lifetime entrepreneur and writer, that's the book I want to read. And, that's the book Guy has delivered.

Wisdom - 461 friggin' pages of it...and it's not 300 pages of juicy stuff and 161 pages of self-serving fluff. It's ALL juice! What do I mean by that? It's not about theory. Reality Check delivers you into the conversations, presentations, strategy sessions, critical decisions and actions that nearly every budding entrepreneur wrestles with.

Then, Guy serves up actionable, specific, aggressive do's, don'ts, tips, tasks, strategies and scripts based on real live experience sitting on both sides of the funding table, the boardroom table, the podium...and the plywood garage table.

I stopped taking notes and dog-earing pages when I realized I was doing it on every page!

Style & Humor - If you're looking for dry, professorial, textbook style writing...go away, that's not Guy's style.
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