This book focuses on the market dynamics in business today that are driving the development of the ASP Model and defines the core concepts of e-business. Market needs in all sizes and classes of business are driving the adoption of the ASP model by more businesses than was originally forecasted. Now, the largest software and technology companies of the world are actively pursuing the ASP model as a strong business approach. This book will define the key market drivers behind every aspect of the ASP model, including case studies to illustrate each major component. There will also be case studies of industry leading companies that describe their participation in this market. This book explores Microsoft's Office Online initiative, Oracle's Business Online stores, and the focus of AT&T's and SoftBank's role in this market. This book will delve into the collaborative tools aspect of the ASP model, which is crucial for the long-term success of this marketplace.
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Book Description
Editorial Reviews
From the Back Cover
This book focuses on the market dynamics in business today that are driving the development of the ASP Model and defines the core concepts of e-business. Market needs in all sizes and classes of business are driving the adoption of the ASP model by more businesses than was originally forecasted. Now, the largest software and technology companies of the world are actively pursuing the ASP model as a strong business approach. This book will define the key market drivers behind every aspect of the ASP model, including case studies to illustrate each major component. There will also be case studies of industry leading companies that describe their participation in this market. This book explores Microsoft's Office Online initiative, Oracle's Business Online stores, and the focus of AT&T's and SoftBank's role in this market. This book will delve into the collaborative tools aspect of the ASP model, which is crucial for the long-term success of this marketplace.
About the Author
Louis Columbus is the Senior Director of Market Research & Analysis for Zland.com, one of the leading Application Service Providers serving small businesses. Louis serves on the Research Committee for the ASP Industry Consortium (www.allaboutasp.com), an international advocacy group of companies formed to promote the ASP industry through research, standards, and reporting measurable benefits. Louis has presented at over 12 e-business and ASP conferences, and founded E-Market Dynamics Corporation, which is focused on tracking the Internet and Application Service Provider market. He lectures at the University of California, Irvine, California State University, and Fullerton, often teaching graduate-level courses in data communications.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
2.0 out of 5 stars
Poor Price/Performance Ratio,
By Peter Stabler (Knoxville, USA) - See all my reviews
This review is from: Realizing E-Business With Application Service Providers (Paperback)
I have just written my thesis paper on ASPs and know that there is little good literature on the topic. Therefore, I was willing to pay a bit more for one of the few books that is out on the market. In this case this is a big mistake. The promising title does not reveal the actual content of the book. The author only touches the ASP topic and does not really present more than the basics.I can advise people to buy this book if they are looking for easy literature. For serious academic or business papers it is really not suited.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Intresting book with a focus on Small Businesses is helpful!,
By A Customer
This review is from: Realizing E-Business With Application Service Providers (Paperback)
One of the most challenging jobs I have had to deal with is advising small businesses on just what the ASP model means to them. This book has the basis in advising companies about small businesses and what the role of an AP can mean to them. The concept of breaking out e-marketing, e-commerce and e-operations is innovative and really helps the small businessperson understand what an ASP model can do for them. I think the approach to creating a performance contract with an ASP is also very helpful. The author takes the direction of having Service Level Agreements being just the beginning. Performance incentives needs to be in place for a company to really get their money's worth out of an ASP relationship. This book was very useful in getting small businesses to understand the ASP model.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Great advice on how to manage an ASP Relationship,
By A Customer
This review is from: Realizing E-Business With Application Service Providers (Paperback)
My company has been looking at Application Service Providers as a potential partner for accounting functions. I found the e-Operations chapters to be full of great ideas on how to get an ASP to deliver on the promises they make, and also how to get them into having a stake in our success. Insightful book that takes a hard look at ASPs and gives you the tools for managing them to get what you want.
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