How to Really Create a Successful Business Plan: Third Edition [Paperback]

David E. Gumpert (Author)

Book Description

Publication Date: September 1, 1996

A step-by-step guide to creating a winning business plan.

Editorial Reviews

About the Author

David E. Gumpert is an expert on small-business planning, management, and communications. He was small-business editor of the Harvard Business Review for seven years before serving as a senior editor of Inc. magazine. He has written two other highly popular Inc. books, How to Really Create a Successful Marketing Plan and How to Really Start Your Own Business. He is president of NetMarquee OnLine Services Inc., in Needham, Massachusetts, which provides information resources to entrepreneurs via the Internet.

Product Details

• Paperback: 212 pages
• Publisher: Inc. Publishing; 3 Sub edition (September 1, 1996)
• Language: English
• ISBN-10: 1880394235
• ISBN-13: 978-1880394236
• Product Dimensions: 10.8 x 8.3 x 0.8 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #972,951 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars THIS BOOK got me $1mm !, May 26, 2000

By 

Laurel - See all my reviews

This review is from: How to Really Create a Successful Business Plan: Third Edition (Paperback)

No joke. I have to say, I'm no idiot. But writing a business plan was the most difficult thing I had ever had to write in my life. And I'm a professional journalist/writer. However, this book really helped me structure my proposal, leave out the non-core information, research my market and --very important-- understand what I could leave out of the b-plan. While the book de-constructs the business plans of other extremely successful companies, it doesn't bog you down with too much information. It presents useful, crystallized examples from those plans. The Best Practices, so to speak. Anyway, the best news: I just got funded for my web business (and in this down market, too!). It's called www.mediabistro.com and the comment I heard over and over from the VCs I spoke to was: "GREAT business plan." I have Mr. Gumpert to thank for that. --Laurel Touby

9 of 9 people found the following review helpful:

5.0 out of 5 stars The Best Business Plan Book Ever, June 23, 2000

By 

Chip McIntosh - See all my reviews

This review is from: How to Really Create a Successful Business Plan: Third Edition (Paperback)

Our banker said the plan we wrote with this book was "the best plan he had ever read" and approved our loan before we filled out the application, without a credit check! This simple, easy to understand guide will be especially helpful to first-timers and people with short attention spans (like myself). This book got us $120,000 in startup capital and, 4-1/2 years later, a company worth $3,000,000. Buy this book!

24 of 29 people found the following review helpful:

1.0 out of 5 stars Do not buy this book, July 22, 1998

By A Customer

This review is from: How to Really Create a Successful Business Plan: Third Edition (Paperback)

This book does NOT "Features Actual Business Plans of Pizza Hut, Ben & Jerry's and others" - It contains tiny excerpts from the above listed plans, that are so small they are not really helpful. There is not a single full business plan sample in this entire book. A full sample business plan is included in almost every other business plan book I have read. This book is a real simplistic business plan book for college students studying the process, not a tool for actual business people.