Customer Reviews

How to Really Create a Successful Business Plan: Third Edition

5 star:		(4)
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No joke. I have to say, I'm no idiot. But writing a business plan was the most difficult thing I had ever had to write in my life. And I'm a professional journalist/writer. However, this book really helped me structure my proposal, leave out the non-core information, research my market and --very important-- understand what I could leave out of the b-plan. While the book de-constructs the business plans of other extremely successful companies, it doesn't bog you down with too much information. It presents useful, crystallized examples from those plans. The Best Practices, so to speak. Anyway, the best news: I just got funded for my web business (and in this down market, too!). It's called www.mediabistro.com and the comment I heard over and over from the VCs I spoke to was: "GREAT business plan." I have Mr. Gumpert to thank for that. --Laurel Touby

Our banker said the plan we wrote with this book was "the best plan he had ever read" and approved our loan before we filled out the application, without a credit check! This simple, easy to understand guide will be especially helpful to first-timers and people with short attention spans (like myself). This book got us $120,000 in startup capital and, 4-1/2 years later, a company worth $3,000,000. Buy this book!

This book does NOT "Features Actual Business Plans of Pizza Hut, Ben & Jerry's and others" - It contains tiny excerpts from the above listed plans, that are so small they are not really helpful. There is not a single full business plan sample in this entire book. A full sample business plan is included in almost every other business plan book I have read. This book is a real simplistic business plan book for college students studying the process, not a tool for actual business people.

This book was extremely informative and it was a great help in running my business and also helped me in planning several new ventures.

This book was recommended to me by an executive with 30 years of experience and 8-digit net worth as the "bible" for starting a business. I have used this book twice during the past 6 years to assemble successful business plans. The lessons in the book are not industry specific or date specific, but rather the wisdom that applies to any business. Some of the insights in the book were later worth a lot of money to my companies. My compliments to the author for not just putting together templates or example plans, but rather teaching the entreprenuer how to think.