This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from thriving companies, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision. Included are excerpts from plans of famous business moguls Frank Carney, founder of Pizza Hut, Mo Siegel, founder of Celestial Seasonings, and Ben Cohen, founder of Ben & Jerry's.
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About the Author
David E. Gumpert is the author of How to Really Start Your Own Business, Burn Your Business Plan!, and Business Plans That Win $$$. He was the small business editor of The Harvard Business Review and a senior editor of Inc. magazine. He lives in Needham, Massachusetts.
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3.0 out of 5 stars
A helpful book.,
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This review is from: How to Really Create a Successful Business Plan: Step-by-Step Guide (Paperback)
This book is a helpful and useful tool for anyone who is thinking about writing a business plan. It has some history behind the plans of some great companies and it takes examples from those plans to show you how you could use them in writing your plan.
To really get into writing a business plan you should read the following: Frank Bettger's How I Raised Myself from Failure to Success (Infinite Success Series) From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Hurdle The Book On Business Planning by Tim Berry The Plan-As-You-Go Business Plan The last three of these books are bundled in with Business Plan Pro 15th Anniversary Edition. If your version doesn't include print copies of the book look in the resources folder on the CD. Reading How to Really Create a Successful Business Plan won't REALLY get you to a complete plan by itself, in spite of the title. It will help give you some ideas and insight.
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