How to Really Create a Successful Marketing Plan, Revised [Paperback]

David E. Gumpert (Author)

Book Description

Publication Date: November 1, 1996

Step-by-step instruction plus real life examples of successful marketing strategies.

Editorial Reviews

About the Author

David E. Gumpert is an expert on small-business planning, management, and communications. He was small-business editor of the Harvard Business Review for seven years before serving as a senior editor of Inc. magazine. He has written two other highly popular Inc. books, How to Really Create a Successful Business Plan and How to Really Start Your Own Business. He is president of NetMarquee OnLine Services Inc., in Needham, Massachusetts, which provides information resources to entrepreneurs via the Internet.

Product Details

• Paperback: 280 pages
• Publisher: Inc. Publishing; 3 Sub edition (November 1, 1996)
• Language: English
• ISBN-10: 1880394251
• ISBN-13: 978-1880394250
• Product Dimensions: 10.8 x 8.3 x 1 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,857,523 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

4.0 out of 5 stars Good book for quick reference and a great help, May 4, 2000

By A Customer

This review is from: How to Really Create a Successful Marketing Plan, Revised (Paperback)

I really like this book and keep it near my desk at work. I bought this book as well as "The One Day marketing Plan" by Hiebing and Cooper and didn't like it as much as this one. There are some great outlines here as well as a step by step check list to keep you on track when creating a marketing plan.