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Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work Paperback


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Product Details

  • Paperback: 288 pages
  • Publisher: Rockport Publishers (May 1, 2008)
  • Language: English
  • ISBN-10: 1592534279
  • ISBN-13: 978-1592534272
  • Product Dimensions: 11.2 x 9.2 x 0.8 inches
  • Shipping Weight: 2.6 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,018,334 in Books (See Top 100 in Books)

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Customer Reviews

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A small qualm in an otherwise good book.
Empty
Very good for people who have a hard time with logos and great for those just starting out in their design career.
chigs
How about: "Great Web Designs Explained" or "Great Layouts Explained."
danpieper1

Most Helpful Customer Reviews

17 of 17 people found the following review helpful By Empty on May 9, 2008
Format: Paperback Verified Purchase
[I should start with the fact that I have a logo in this book.]

Excited and nervous at the same time, I flipped through to find that the book was pretty much as advertised -- critiques and analysis by 4 top creative minds on some 500 great logos! However, it seems that the book may have been rushed to it's completion. Not all the logos are critiqued by all 4 authors. And there's no explanation as to why that is.

Some logos only see a critique by as little as 1 of 4 authors. To me, what gave the book its charm was the idea that 4 different experts could give their own unique analysis and the reader could study their debate -- even participating in it to some degree. Left with 1 person's input, the reader loses any tension and the ability to decipher the group's thoughts -- leaving the reader less engaged.

So what was it that gave some logos more attention and others less? Was it that the publisher didn't allow enough time? Or was it that there was simply nothing to say? -- Which, ironically, in a Q&A at the beginning of the book with Margo Chase, when asked what is the worst thing she could hear from a client was, she answered "Nothing." Hmm.

Overall, I think that most people interested in logos are going to find this book pleasing and be happy with their purchase. It goes far and above the standard logo books that lack any dialog. I just wish that the concept had been followed through to it's completion. A small qualm in an otherwise good book.
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11 of 11 people found the following review helpful By J. Solak on June 6, 2008
Format: Paperback
I think this book succeeds where some others fail. For one, it's one step away from being a picture book of logos, which in some causes, tends to become a way to 'fish' for ideas when confronted with a design brief.

I like that the authors have commented on the work, though I don't necessarily agree with the comments. It's easy to look at the work post-production and say 'it would be better if...' The critics are not privy to the discussion that happened during the development process, and these discussions are what inform the work.

Unfortunately, for this book, some of the commentary is simply judgmental and unnecessary, and goes back to the personal taste of the judges. What makes design great, is that there are many individuals out there who can impart their level of aesthetic on the world. What would be the purpose if we all conformed to one person's aesthetic?

Overall, a good addition to your design collection. Would also recommend any of the Logo Lounge books.
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By wendy on October 2, 2013
Format: Paperback Verified Purchase
Very nice book, by studying all kinds of logo from good to not so good, to learn how to design a unity logo. Ship took so long time, my class have started for 2 weeks but still did not got the book. Book alone is good, but shipping is really disappointment.
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