Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work [Paperback]

Rob Wallace (Author), Bronwen Edwards (Author), Marianne Klimchuk (Author), Sharon Werner (Author)

Book Description

Publication Date: September 1, 2009

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

Editorial Reviews

About the Author

Bronwen Edwards is a creative director at Brandhouse in London, UK.

 

Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY.

 

Rob Wallace is principal of Wallace-Church in New York, NY.

 

Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Product Details

• Paperback: 272 pages
• Publisher: Rockport Publishers; Flexibind w/slipcase edition (September 1, 2009)
• Language: English
• ISBN-10: 1592535453
• ISBN-13: 978-1592535453
• Product Dimensions: 11.1 x 9.1 x 0.8 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #883,886 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars GREAT BOOK!!, November 9, 2009

By 

Juan Carlos García (Puebla, México) - See all my reviews

Amazon Verified Purchase

This review is from: Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work (Paperback)

This is an excellent book where designers and no designers can find great examples of good packaging. The selection is amazing, the best of the best, as well as the comments written by the reviewers. This book can't be missed in any graphic design and marketing collection. Congrats to Rockport!