The infamous BIOSHOCK was one of the first games whose pre-release hype could only be compared to the idiocy of the DRM scheme it harbored.
Later MASS EFFECT, SPORE, PRINCE OF PERSIA: FORGOTTEN SANDS and, sadly, STARCRAFT II, were all games that came with DRM schemes that "heavy-handed" and "uncontrollably greedy" do not even begin to describe.
Gamers, we have been complaining from day one. And we have every right to do so. After all, it is our hard earned money that keeps the industry alive, not the pirates who play these games without any DRM hassles. Imagine that, NOT paying for your games and yet having more fun with them!
Instead of paying some attention to their customers, a number of game publishers did the most wrong thing they could possibly do: they kept ignoring us and they continued overburdening their games with draconian DRM. The only thing they did change was the number of company shills recruited to attack any review not praising their games enough and to vote down any post that brings up the uncomfortable issue of DRM schemes that steal our purchases back from us.
There are already out in force in Civ5. Any one or two stars review (or any review complaining about the OnLine Activation and you-only-THINK-it's-yours STEAM requirement) is quickly buried under piles of negative votes. In contrast, 5-stars drivels that simply state "the game is fantastic" and "I love STEAM" get propelled to the spotlighted positions. Never have I seen such blatantly orchestrated campaign to promote a product.
Shame on you TAKE 2.