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How Really Smart Lawyers are Using Video on the Web (to Get More Cases) [Spiral-bound]

Tom Foster (Author), Gerry Oginski (Author)

(1 customer review) |

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Book Description

Publication Date: December 30, 2009

Wondering how you can maximize your advertising dollars, distinguish yourself from competing law firms and reach potentially thousands of people at the same time? Tom Foster and Gerry Oginski, Esq. have your answer! In this informative and fast paced book, Gerry & Tom discuss what every attorney needs to know about online video, including: Benefits of online video; Using video to get high search engine rankings; Avoiding common mistakes; Converting video viewers to potential clients; Video content ideas; Creating effective video; And more! Don t miss out on the hottest trend in lawyer advertising! Let Gerry & Tom educate you, so that you can start taking advantage of what online video has to offer.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Wondering how you can maximize your advertising dollars, distinguish yourself from competing law firms and reach potentially thousands of people at the same time? Tom Foster and Gerry Oginski, Esq. have your answer! In this informative and fast paced book, Gerry & Tom discuss what every attorney needs to know about online video, including: Benefits of online video; Using video to get high search engine rankings; Avoiding common mistakes; Converting video viewers to potential clients; Video content ideas; Creating effective video; And more! Don t miss out on the hottest trend in lawyer advertising! Let Gerry & Tom educate you, so that you can start taking advantage of what online video has to offer.

Editorial Reviews

About the Author

Gerry Oginski is a New York lawyer who has created more than 200 informational online videos for his medical malpractice and personal injury practice. He is the founder of the Lawyers Video Studio, which provides free tutorials and turn-key video creation services. Tom Foster is the CEO of Foster Web Marketing (FWM), a web marketing and development company that helps affluent professionals, like lawyers, market themselves online. Tom and his video team have done hundreds of successful attorney interviews over the years.

Product Details

Spiral-bound: 97 pages
Publisher: Word Association (December 30, 2009)
Language: English
ISBN-10: 1595714863
ISBN-13: 978-1595714862
Product Dimensions: 10.8 x 8.4 x 0.3 inches
Shipping Weight: 11.2 ounces
Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
Amazon Best Sellers Rank: #2,246,034 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Gerry Oginski Page

Gerry Oginski is a veteran New York medical malpractice trial lawyer and is also the Founder of the Lawyers Video Studio, a video production service that helps attorneys market their law firms using video to educate their consumers. His latest legal victory includes a stunning verdict of $1.5 million involving improperly performed foot surgery in a very conservative county.

Gerry is a prolific writer, having written six books and now working on his seventh. He writes a monthly newsletter that his readers love, especially a feature called "Gerry's Never-Ending Story," he has hundreds of FAQ's and answers on his popular and educational website, http://www.oginski-law.com along with hundreds of free reports, video tips and information that consumers want and need to know about medical malpractice and accident cases in NY.

On the video marketing side, Gerry's video production expertise has been featured in TRIAL magazine, Law.com, ABA Journal, ABA Law Practice Magazine, REELSEO, The Online Video Marketer's Guide, The Rainmaker Advisor, The Marketing Insiders' Journal, Larry Bodine's Law Marketing Portal, and many others. He is recognized throughout the country as the attorney video guru.

To contact Gerry, he can be reached at 516-487-8207 or by email at lawmed10@yahoo.com.

New York Medical Malpractice Trial Attorney, http://www.oginski-law.com
Lawyers Video Studio, http://lawyersvideostudio.com

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6 of 6 people found the following review helpful

Great Authors - So-So Book May 5, 2010

By MiamiTechnoLawyer

Format:Spiral-bound|Amazon Verified Purchase

Ojinski is a master of producing polished educational lawyer marketing videos. His videos on youtube have tons of hits and it has helped propel him to the top to Google rankings. Try 'Gooogling" Medical Malpractice attorney new york and see how well he does... the search result is also a credit to the books co-author Mr. Foster who runs one of the top law firm web site design firms in the U.S. and who provides Ojinski's website. The book teaches a lessor that anyone already familiar with Ojinski or anyone who is buying the book already knows., i.e., that adding video content to law firm websites can if done correcting improve traffic and conversions. Where the book falls short is on specifics. I would have liked recommendations for axillary video microphones, suggestions for camera angles, directions for tagging video so that it shows up on search engines, and recommendations as to sites other than youtube where the video should be posted. Several of the chapters are just printed version of columns by Ojinski written for various websites wherein Ojinski and other columnists evaluate lawyer videos. Having already read some of these columns on Ojinski's blog this seemed like a waste of paper. When I buy a book I expect fresh content. A link to the video reviews would be sufficient. I think the reviews were included to prevent the book from being to thin. Part of the problem might be that Ojinski sells video production services to other lawyers... a great way for lawyers to obtain his outstanding talents. Unfortunately... if Ojinski put all of his tricks into the book he might cannibalize sales of his video production services. Most everything in this book is available on his blog or on other sites for fee. I wanted more detail, more how to.. and more information about what to do with the video once its shot and edited. For a lawyer who has not read the authors blog and is about to spend money on professional video production I would still recommend the book to avoid common video mistakes and marketing blunders. Hopefully the second edition of this book will be better.

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