How to Really Start Your Own Business : A Step-By-Step Guide, 3rd Edition [Paperback]

David E. Gumpert (Author)

Book Description

Publication Date: October 1, 1996 | ISBN-10: 1880394243 | ISBN-13: 978-1880394243 | Edition: 3 Sub

A comprehensive guide to becoming your own boss.

Editorial Reviews

Review

This essential guide takes you step-by-step through the launch process, exploring questions like: * Where do the best, most viable launch ideas come from? * What kind of legal protection do entrepreneurs need? * How can you attract the best employees on a start-up budget? * How can you guarantee cash-flow projections that are on target? This guide is packed with detailed worksheets and exercises that allow you to assess launch ideas, evaluate market potential, and determine projections. -- Inc.

About the Author

David E. Gumpert is an expert on small-business planning, management, and communications. He was small-business editor of the Harvard Business Review for seven years before serving as a senior editor of Inc. magazine. He has written two other highly popular Inc. books: How to Really Create a Successful Marketing Plan, and How to Really Create a Successful Business Plan. Gumpert is president of NetMarquee OnLine Services Inc., in Needham, Massachusetts, which provides information resources to entrepreneurs via the Internet.

Product Details

• Paperback: 238 pages
• Publisher: Inc. Publishing; 3 Sub edition (October 1, 1996)
• Language: English
• ISBN-10: 1880394243
• ISBN-13: 978-1880394243
• Product Dimensions: 11 x 8.2 x 0.7 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,232,150 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

15 of 17 people found the following review helpful:

5.0 out of 5 stars COULDN'T HAVE SAID IT BETTER!, February 23, 2001

By 

Sandra D. Peters "Seagull Books" (Prince Edward Island, Canada) - See all my reviews
(REAL NAME)   

This review is from: How to Really Start Your Own Business : A Step-By-Step Guide, 3rd Edition (Paperback)

I teach business management and have also co-authored a training manual which is currently being used under exclusive rights, so when someone gave me this book to read, it was of particular interest to me. You will run across endless numbers of publications on this topic from the very in-depth to the down-right ridiculous ones which portray the illusion "anyone still breathing can become a millionaire in one easy lesson." Obviously, some books in the marketplace can be extremely misleading. What they are doing is GRABBING your money, not MAKING you money! There are also some EXCELLENT books on starting your own business and this is one of them.

No book is ever going to teach you everything you need to know about owning and operating your own business - that is a life-long learning process; however, this book is an excellent place to start. Laws, agencies, etc. differ between the US and Canada, but many have a similar counterpart, and the very basic principles of operating your own business are the same. From planning, finding the money, hiring the right people, testing and protecting your idea, to market analysis, cash flow projections and the business plan - all this, and much more, is discussed in this top-notch book. In addition to the book, there is also an equally informative video available,titled, "How To Really Start Your Own Business," written by David Gumpert and George Gendron. I obtained the video through Inc. Magazine and found it to be an excellent learning tool.

4 of 5 people found the following review helpful:

5.0 out of 5 stars a youngster's response, September 11, 2001

By 

"kiddsmpsn" (Connecticut) - See all my reviews

This review is from: How to Really Start Your Own Business : A Step-By-Step Guide, 3rd Edition (Paperback)

I'm relatively young I suppose but I've always had grand dreams of entrepreneurship. I really like this book. It's got a lot of facts of what to do. It's also a very good reality check. This is good reading for any type of business idea. Certainly worth the money.

6 of 8 people found the following review helpful:

5.0 out of 5 stars Excellent advice!, May 26, 2000

By 

Laurel - See all my reviews

This review is from: How to Really Start Your Own Business : A Step-By-Step Guide, 3rd Edition (Paperback)

This guy has it down. I've never read a bus. startup manual that was more concise and easy-to-use! (And I should know. I just got funded!) He gives you the low-down, blow-by-blow, with no BS. He writes in plain, easy to understand English. He doesn't waste your time.