The Rebel Rules: Daring to be Yourself in Business [Paperback]

Chip Conley (Author), Richard Branson (Foreword)

Book Description

Publication Date: January 3, 2001

When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.

A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.

In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.

The Rebel Rules will show you how to:

• Tap into your natural talents and focus on what you can control

• Build a fanatical customer base and create great buzz

• Engage employees and encourage them to break the rules

• Kick butt in business and still have a life

With exercises and activities that will develop these and other business skills, The Rebel Rules will transform the way you approach your career.

Editorial Reviews

Review

Faith Popcorn Chip Conley beautifully explains the importance of the new breed of entre/intra-preneur. The Rebel Rules gives us each the opportunity to explore and put into action the rebel within us.

Seth Godin author of Permission Marketing The Rebel Rules is more than just an inspirational handbook for the new generation of leaders -- it's essential reading for anyone who really wants to make a difference. The future belongs to the rebels who can take the principles in this book and run with them.

About the Author

Chip Conley is the founder of Joie de Vivre Hospitality, which he grew into America’s second largest boutique hotel company. He speaks around the world on how to find meaning at the intersection of business and psychology, and is the author of several books, including Peak: How Great Companies Get Their Mojo from Maslow. He was named the Most Innovative CEO in the San Francisco Bay Area, which he calls home.

See all Editorial Reviews

Product Details

• Paperback: 287 pages
• Publisher: Touchstone; Original edition (January 3, 2001)
• Language: English
• ISBN-10: 0684865165
• ISBN-13: 978-0684865164
• Product Dimensions: 8.5 x 5.5 x 0.8 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #579,587 in Books (See Top 100 in Books)

More About the Author

At age 26, Chip Conley started out as a rebel entrepreneur, building one of America's most successful boutique hotel brands, Joie de Vivre. As the company's leader for 24 years, Chip was honored as the "Most Innovative CEO in the Bay Area" by the San Francisco Business Times in 2007 and JdV was named the "2nd Best Place to Work in the Bay Area" in 2008. He is the author of three books including the bestseller PEAK: How Great Companies Get Their Mojo from Maslow, where he illustrates how he created an enlightened business model focused on his employees', customers', and investors' highest needs.

One of the world's leading practitioners of emotional intelligence in business, Chip has shared his philosophy from the main stage at TED, to the creative studios at PIXAR, to the country's top academic institutions -- challenging today's leaders to count what really matters in business and in life. No longer a Chief "Executive" Officer, Chip is now a Chief "Emotions" Officer and in his new book, EMOTIONAL EQUATIONS: Simple Truths for Creating Happiness + Success (January 2012, Free Press), he explains how being proficient in both psychology and business is the smartest means of being successful as a 21st century leader.

Customer Reviews

Most Helpful Customer Reviews

11 of 13 people found the following review helpful:

5.0 out of 5 stars Got my rebel juices flowing!, December 26, 2000

By 

S. T. Conley (sf bay area, ca United States) - See all my reviews
(REAL NAME)   

This review is from: The Rebel Rules: Daring to be Yourself in Business (Paperback)

Rarely have I read a business book that feels real. Most are written by consultants trying to hawk their services or ego-fed execs at the twilight of their career. This book is different as it has an "in-the-trenches" feeling to it. The first few chapters are a little heavy on the inspiration, but you start picking up great little nuggets of management tools and strategies before the end of the 3rd chapter. My favorite 2 sections were in the "Building a Rebel Reputation in the World", the sections on empowered customer service and creating brand and buzz. I've experienced Chip Conley's Joie de Vivre businesses and now I know some of his secrets to success. This book is as good as Paul Hawken's "Growing a Business" but more contemporary, hip, and fun.

8 of 10 people found the following review helpful:

5.0 out of 5 stars entrepreneurial secrets revealed!, March 29, 2001

By 

Sondra Lender (Santa Monica, CA USA) - See all my reviews
(REAL NAME)   

This review is from: The Rebel Rules: Daring to be Yourself in Business (Paperback)

This book was a great inspiration for an entrepreneur embarking on her own business. Chip goes from big picture analysis of the rebel's place in the business world to specific business practices for the rebel entrepreneur.

The Rebel Rules helps you to explore yourself and your own role in business as well as those of your employees. By using real life examples from his own hospitality company and those of other well-known "rebels", Chip demonstrates how passion, vision, agility, and instinct can carry you far. It's not just self-help babble... he actually uses concrete examples and excercises to use for yourself and for growth and development in your company.

This is a book that I will read and re-read... it's business practices and inspiration are timeless and can be refered to over and over again.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great Rebel Book!, November 27, 2001

By 

Alex Martin (USA) - See all my reviews

This review is from: The Rebel Rules: Daring to be Yourself in Business (Paperback)

I bought this book when I was traveling in New Mexico.
It is full of spirit and joy! Read this book!

To be a rebel means to be true to your vision. Chip gives
many examples in his book. Chip is very conscious of how important vision is. Vision gives your life full-throttle power!!! Chip gives you the tools to craft your
vision magnificiently!

Read this book, and you will be a rebel in life, wherever you are- New Mexico or Maine or Iowa! I think this book applies to
you whether you running a biz, investing, or thinking about starting a very visionary biz! Yes!!!