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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Review in Radio the Story of WQXR,
By travis (Jonesboro, AR USA) - See all my reviews
This review is from: Rebel in radio: The story of WQXR (Paperback)
I. Information on book - Sanger, Elliott M (1973). Rebel In Radio The Story of WQXR. New York: Hastings House, Publishers. Catalog; HE 8698.533Category: Radio II. Book Content The book Rebel in Radio The Story of WQXR was a book about a small radio station starting from merely nothing and becoming "The Radio Station of the New York Times." (pg. 95) The book was written by Elliot M Sanger who was a partnership in the radio station. In the book he told of the difficulties in starting a radio station and competing with other radio stations within reach. The Book begins around the time or the great depression. At this time Television sets were nearly non-existent which made the radio programming the major means of mass communications. Everyone all of the world would tune in to hear the popular radio shows. At this time in history everything was portrayed on the radio. The local news, the weather, and even soap operas of this time were heard throughout the day on the radio. Instead of a family gathering around a television set as we do now families gathered around the radio. WQXR was a small A.M. radio station that emerged around this time. Elliot Sanger and Jack Hogan opened the Radio Station. They wanted to make the radio station similar to a newspaper. The Radio station in the book that these 2 men wanted to operate broke from the norms of the other radio stations. They wanted to find a way to give the people something more than just a common radio program. The men believed that the other radio stations out there were all just music sometimes and sponsoring constantly. The reason they felt the other stations were doing this is that a radio station must have sponsors to obtain money. A radio station must obtain money to succeed but Sanger felt that fewer sponsors and more music would help his station succeed. So the program policy of WQXR, which is described in the book, is a policy of less sponsoring and more entertaining music. WQXR's program policy described in the book also strived to bring only the best classical music throughout the day. They wanted to play music that would please every listener that tuned in. The people loved the radio station but the lack in sponsors lead to the partial sale to the New York Times. People wanted more of the station but the station couldn't afford to get out to the people. The music they played was so diverse that it attracted an audience from wide areas. The New York Times joined partnership in the radio station and as it grew it became so popular that it became known as "Americas No. 1 Fine Music Station." (104) Overall the book describes the evolution of a very small A.M. radio station starting in a time when fine music was unappreciated to a King of radio playing fine classical music for all to here. The book described the struggle of the radio station and how it overcame the normal programming and sponsors and lead the way for radio stations today all over the world. III. Personal Evaluation I felt the book, Rebel in Radio the Story of WQXR, was a good book. The factual information in the book would be very beneficiary to someone interested in running a successful radio station. I feel that too many of the radio stations still today do not fully understand the subject in the book described as "pleasing the audience."
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