Customer Reviews

The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time

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I read this book in 2 days.

It is refreshing to have someone with the business expertise Victor has (Stanford MBA and former McKinsey consultant), show how to thrive in a recession and have your business come out in a much stronger position in the marketplace.

Victor shows you what the most successful companies have done in recessions dating back over 100 years, what their strategies are and how to immediately apply them to your business.

If you have a business... you would be a fool not to click the BUY NOW button and have it in your hands in the next 2 days!

This book proves beyond a shadow of a doubt that a business can prosper during this recessionary period. Among all the negative opinions and naysayers today, comes this fascinating book with a positive attitude and positive solutions.

Victor offers practical business expertise, drawing from his own experience of having two degrees from Stanford and being former McKinsey consultant to small business owners.

He uses real and applicable examples of businesses that started during recessions, delineating the principles that made them successful, so we can emulate them today. These numerous case studies are easy to follow and understand, and can be implemented in virtually any small business immediately.

I highly recommend this book to anyone who wants to succeed in business during this recession.

Victor Cheng has given presentations on the study that formed the basis for this book. After hearing his comments I read the book for more details, adn found it detailed yet easy to digest. His examples are cogent to our times, even though some of them occurred decades ago.

The important point I want to make is that Victor has identified the eternal principles that allow businesses to thrive and grow during challenging times. If you pay attention you can put these practices into use immediately no matter what the size of your enterprise, from a major firm to a one-person shop.

Like the businesses he studies, I encourage the reader to put aside his or her preconceptions and open themselves to an enjoyable read that may change their fortunes.

If you're a business person, entrepreneur, or soon to be entrepreneur that's sick of all the economic gloom and doom in today's media, Mr. Cheng's book is the remedy. Stay positive, adapt, work smart, and you can succeed just like the multi-million dollar companies in this book. They started, survived and even flourished in economic conditions much worse than today's. An inspiring read.

Forget about what everyone says about the recession and move full speed ahead with your business. This book gives various examples of successful companies that started in the middle of economic recessions. The author breaks down what characteristics made each company competitive, so that entrepreneurs can emulate their successes. Very good analysis and commentary on what makes some businesses great!

This fascinating book is filled with irrefutable proof that businesses can start, grow, and prosper even during the worst of economic times, if they know some of the key principles of success. This book reveals those principles, and the book's overall message is a valuable one.

Anyone who reads this engaging book and takes all of its lessons to heart is highly likely to reap great rewards, and enjoy business success beyond their expectations.

Nothing super ground breaking, but a quick read to help you brush up on business tactics in a down market. The stories of other companies weren't overly long, and got to the point quick which I liked.