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Reclaiming America: Nike, Clean Air, and the New National Activism
 
 
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Reclaiming America: Nike, Clean Air, and the New National Activism [Paperback]

Randy Shaw (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

0520217799 978-0520217799 June 7, 1999 1
Have activists taken the bumper-sticker adage "Think Globally, Act Locally" too literally? Randy Shaw argues that they have, with destructive consequences for America. Since the 1970s, activist participation in national struggles has steadily given way to a nearly exclusive focus on local issues. America's political and corporate elite has succeeded in controlling the national agenda, while their adversaries--the citizen activists and organizations who spent decades building federal programs to reflect the country's progressive ideals--increasingly bypass national fights. The result has been not only the dismantling of hard-won federal programs but also the sabotaging of local agendas and community instituions by decisions made in the national arena.
Shaw urges activists and their organizations to implement a "new national activism" by channeling energy from closely knit local groups into broader causes. Such activism enables locally oriented activists to shape America's future and work on national fights without traveling to Washington, D.C., but instead working in their own backyards. Focusing on the David and Goliath struggle between Nike and grassroots activists critical of the company's overseas labor practices, Shaw shows how national activism can rewrite the supposedly ironclad rules of the global economy by ensuring fair wages and decent living standards for workers at home and abroad. Similarly, the recent struggles for stronger clean air standards and new federal budget priorities demonstrate the potential grassroots national activism to overcome the corporate and moneyed interests that increasingly dictate America's future.
Reclaiming America's final section describes how community-based nonprofit organizations, the media, and the Internet are critical resources for building national activism. Shaw declares that community-based groups can and must combine their service work with national grassroots advocacy. He also describes how activists can use public relations to win attention in today's sprawling media environment, and he details the movement-building potential of e-mail. All these resources are essential for activists and their organizations to reclaim America's progressive ideals.

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Editorial Reviews

From Library Journal

Political activist Shaw (The Activist's Handbook, Univ. of California, 1996) presents two case studies of political activism to underscore his main thesis: successful political reform requires a national focus. He gives detailed accounts of Nike's spin campaign in the 1990s to hide the company's use of Indonesian sweatshop laborers and of a similar attempt by Jessica McClintock, Inc.Aa company manufacturing women's high-fashion clothingAto hide its use of illegal sweatshop labor in Oakland, CA. The second half of Shaw's analysis traces the development of Ralph Nader's Public Interest Research Groups (PIRGs) and demonstrates how their successes on the environmental front have been in direct proportion to their ability to command national attention. He also examines the minor successes and the rich potential of community-based nonprofit organizations (CBOs), the national media, and the Internet as resources to promote national activism. Though the book is clearly directed at the already converted and is at times sniping, Shaw makes a convincing case for activists to think and act nationally.AJack Forman, Mesa Coll. Lib., San Diego
Copyright 1999 Reed Business Information, Inc.

Review

"[T]ips on enlisting nonprofits, the media, and the Internet should help activists take their local struggles to the next level." -- Sierra Magazine --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 320 pages
  • Publisher: University of California Press; 1 edition (June 7, 1999)
  • Language: English
  • ISBN-10: 0520217799
  • ISBN-13: 978-0520217799
  • Product Dimensions: 9.1 x 6.1 x 0.8 inches
  • Shipping Weight: 15.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,197,854 in Books (See Top 100 in Books)

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8 of 9 people found the following review helpful:
5.0 out of 5 stars Real-world examples of how concerned citizens *can* prevail, July 3, 1999
By 
A. Wallace (California, USA) - See all my reviews
(REAL NAME)   
This review is from: Reclaiming America: Nike, Clean Air, and the New National Activism (Paperback)
The real-world examples of how concerned citizens *can* prevail in social change struggles make Randy Shaw's latest activism book an inspiring read. Not only that, each chapter is an exciting tale of activist suspense and pathos. There's even humor when we read how some corporate executives are so egomaniacal that they manage to make perfect jackasses out of themselves in an attempt to deflect attention from their corruption and hypocrisy. The emerging field of Internet activism is also covered. Another great activism book from Randy Shaw!
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Inside This Book (learn more)
First Sentence:
When Jeff Ballinger was in Indonesia to monitor wages and working conditions from 1988 to 1992, he played on a softball team with employees of the Beaverton. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
national environmental activism, global living wage, national environmental campaigns, new budget priorities, national mobilizing, national activism, national grassroots campaigns, national budget priorities, clean air campaign, new clean air standards, overseas labor practices, progressive periodicals, mobilizing vehicle, federal budget priorities, mobilizing base, sweatshop goods, sweatshop campaigns, grassroots mobilizing, mobilizing capacity, clean air rules, ongoing coverage, redirection efforts, national environmental groups, labor abuses, forest activists
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Global Exchange, Sierra Club, San Francisco, Peace Action, Phil Knight, Clean Air Act, White House, Los Angeles, President Clinton, New York Times, Communication Works, Bastard Nation, Cold War, Central American, Michael Jordan, Jeff Ballinger, Capitol Hill, Medea Benjamin, Democratic Party, Nike's Vietnam, North Carolina, Andrew Young, Kathie Lee Gifford, Nike's Indonesian, Silicon Valley
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