The list author says: "The following books are the best references I’ve found for anyone who’s just learning copywriting or who wants a review of the basics. I suggest reading them in this order: basics first, then elaboration and reinforcement. For more suggested readings and some websites, see the blog and the annotated list of copywriting books at www.VersaQuill.com."
"One of the most thorough books out there, covering all aspects of copywriting. No illustrations, which is why it’s useful to read Ogilvy and Cone (below)."
"The beauty of Hopkins’s book is that it sets out clearly (90 years ago!) many of the copywriting principles that are still accepted as best practices today."
"How to build a brand, in a logical sequence with lots of examples. This made the cut because of its emphasis on identifying and publicizing the product’s most notable benefits."
