Recommended Readings for Copywriters

A Listmania! list by Dianne Durante (New York, NY)
The list author says: "The following books are the best references Iíve found for anyone whoís just learning copywriting or who wants a review of the basics. I suggest reading them in this order: basics first, then elaboration and reinforcement. For more suggested readings and some websites, see the blog and the annotated list of copywriting books at www.VersaQuill.com."
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
1.  The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
The list author says:
  "One of the most thorough books out there, covering all aspects of copywriting. No illustrations, which is why itís useful to read Ogilvy and Cone (below)."
$11.30   Used & New from: $7.15
4.6 out of 5 stars  See all reviews (83 customer reviews)

Ogilvy on Advertising
2.  Ogilvy on Advertising by David Ogilvy
The list author says:
  "A elegantly written classic by one of the masters of advertising: thoughtful comments, great advice, invaluable illustrations."
$18.34   Used & New from: $6.10
4.6 out of 5 stars  See all reviews (173 customer reviews)

Scientific Advertising
3.  Scientific Advertising by Claude C. Hopkins
The list author says:
  "The beauty of Hopkinsís book is that it sets out clearly (90 years ago!) many of the copywriting principles that are still accepted as best practices today."
$7.35   Used & New from: $1.99
4.2 out of 5 stars  See all reviews (47 customer reviews)

How to Write a Good Advertisement
4.  How to Write a Good Advertisement by Victor O. Schwab
The list author says:
  "A classic text, including in Chapter 1 ď100 Good Headlines and Why They Were So Profitable.Ē"
$13.64   Used & New from: $12.57
4.9 out of 5 stars  See all reviews (22 customer reviews)

Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
5.  Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley
The list author says:
  "How to build a brand, in a logical sequence with lots of examples. This made the cut because of its emphasis on identifying and publicizing the productís most notable benefits."
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (17 customer reviews)

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Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg)
6.  Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg) by Steve Cone
The list author says:
  "This one made the list because of its illustrations of print ads; itís also an easy read and offers useful tips."
Used & New from: $0.01
4.2 out of 5 stars  See all reviews (17 customer reviews)

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On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction
7.  On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction by William Knowlton Zinsser
The list author says:
  "Read it, or read it again."
$9.03   Used & New from: $4.79
4.7 out of 5 stars  See all reviews (318 customer reviews)

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Author

Dianne Durante (New York, NY)
Qualifications: Copywriter for 20+ years, author, teacher
Last updated: 2/15/10
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