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Recommended reading for marketing students

Sung Jun Jo
The list author says: "This list is generated for students in UC who are taking MKT 481. You must choose one of the books in the list and write a reading paper on the book you choose."
The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
Influence: The Psychology of Persuasion, Revised Edition
Influence: The Psychology of Persuasion, Revised Edition
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Will & Vision: How Latecomers Grow to Dominate Markets
Will & Vision: How Latecomers Grow to Dominate Markets
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
The End of Marketing as We Know It
The End of Marketing as We Know It
Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Brand Leadership: Building Assets In an Information Economy
Brand Leadership: Building Assets In an Information Economy
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Spent: Sex, Evolution, and Consumer Behavior
Spent: Sex, Evolution, and Consumer Behavior