Record Label Marketing [Paperback]

Tom Hutchison (Author), Amy Macy (Author), Paul Allen (Author)

Book Description

ISBN-10: 0240807871 | ISBN-13: 978-0240807874 | Publication Date: December 28, 2005

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.

Record Label Marketing...

* Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior
* Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project
* Presents vital information on label publicity, advertising, retail distribution and marketing research
* Introduces you to industry resources like NARM, RIAA, and the IFPI
* Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities
* Reveals how successful labels use video production, promotional touring and special products to build revenue
* Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry

This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

* The only book that looks inside the marketing machine of commercial record labels
* Presented in a clear, readable manner with industry figures (and how to read them), tables, graphs, glossaries and example marketing plans
* A dedicated website: www.recordlabelmarketing.com offers interactive assignments and updates

Editorial Reviews

Review

"The book delves inside such a wide spectrum of techniques that it could be invaluable in giving you a leg up. From grassroots and internet marketing to advertising, publicity and distribution, this tome could never be described as an easy read, but over the course of 400 pages it should give you a good platform to plan your domination of the known music world!" - Future Music

Book Description

A much-needed overall survey of the music industry and the corporate processes used to market music recordings through a record label.

Product Details

• Paperback: 432 pages
• Publisher: Focal Press (December 28, 2005)
• Language: English
• ISBN-10: 0240807871
• ISBN-13: 978-0240807874
• Product Dimensions: 9.6 x 7.4 x 1 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #572,414 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Very accurate, February 2, 2007

By 

Justin Carroll "J. Carroll" (Miami, FL) - See all my reviews
(REAL NAME)   

This review is from: Record Label Marketing (Paperback)

Before I got into the music industry I read every book out there that had anything to do with the business. After years of working I realized only a select few of those many many books were accurate. This book, you can tell, is written by people who know the industry from an inside perspective. Most other books i've read are from authors who don't really have a clue other than what they've heard. This book is a testament to the "old industry" before Steve Jobs and MySpace hit the scene. It would probably find the authors well to update the book with more information about what's going on NOW. If your serious about managing someone's career in the music business I recommend three essential books: Record Label Marketing, The Future of Music, & Legal Aspects of the Music Industry.

4.0 out of 5 stars You better get this, June 1, 2008

By 

T. D. Lanier "D.I.V.A." (Akron,OH) - See all my reviews
(REAL NAME)   

This review is from: Record Label Marketing (Paperback)

This is the first book that I'd run across on record label marketing. I am so glad I bought it. It not only gives you ways to market your label but explains the benefits of doing so. This book is great...there are copies of the different charts so that the reader can become familiar with them. The author also directs the reader to other sources for additional information. I suggest you pick this one up asap!

5.0 out of 5 stars Powerful Information, October 28, 2007

By 

Daniel J. Meyer - See all my reviews
(REAL NAME)   

This review is from: Record Label Marketing (Paperback)

So far 3/4 of the way through. The book is filled with lots of powerful information. Perfect for someone seeking a big picture view of the state of the industry and a look at the field with a global perspective. I thought that parts were somewhat hard to keep my attention, although a portion of the information is review, as I have been a student of the industry. Great for the present time. (Uses examples of current artists and trends.) Also, more than informative on issues pertaining to the internet. (Downloads, website hosting for artists, etc.) Over all I feel ahead of the game.