Red Fire Branding reveals the secret to success for entrepreneurs in today's hectic business world: Develop your own dynamic personal brand. The fundamental message provided by author Liz Goodgold is simple: You need people to remember you if you want to have customers for life. Written in step-by-step fashion, Goodgold offers the reader practical and tactical techniques to consistently project their brand, everything from their name and key marketing phrases to using music and creating a personal signature style. Virtually every point presented in Red Fire Branding is punctuated with examples from rock stars, sports heroes, TV personalities, famous chefs, to business experts, successful entrepreneurs, and newsmakers. Each year more than 600,000 businesses start up, and to succeed each one must wage a war against the competition. Red Fire Branding delivers the key to making your business stand out from the crowd.
Book Description
Editorial Reviews
About the Author
Liz Goodgold is a marketing and branding expert, speaker, and author, with more than 25 years of experience working for such major companies as Quaker Oats, Times Mirror, and Arco Oil. Currently she is Chief Nuancer and CEO of Th e Nuancing Group, an identity-consulting firm that helps companies understand the nuances of naming and branding. Some of her clients include Profl owers.com, Fair Isaac (of the FICO score fame), Univision (largest Hispanic Media conglomerate in the world), and Sharp HealthCare (2008 winner of the prestigious Baldridge Award.) She also works with a myriad of corporate clients and entrepreneurs for whom she has developed compelling product names, taglines, brand identities, and Internet domains that have generated flawless recall and increased market share.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
This item has not been released yet and is not eligible to be reviewed.
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
