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Red Hot Internet Publicity: An Insider's Guide to Marketing Online (Volume 1) Paperback – February 23, 2013


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Product Details

  • Paperback: 280 pages
  • Publisher: CreateSpace Independent Publishing Platform; First Edition edition (February 23, 2013)
  • Language: English
  • ISBN-10: 1480224952
  • ISBN-13: 978-1480224957
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #604,278 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...Grab this expertise and put it to work for you, this book should be a part of every business owner and author's marketing plan!" -- Mari Smith, Leading Social Media Strategist & Facebook Marketing Specialist

"Comprehensive, but easy to understand and apply, and anyone who implements her suggestions is sure to gain a ton of publicity." -- Amy Porterfield, Author, Facebook Marketing All-in-One For Dummies

"Packed with wisdom, insights, advice, and how-tos, this book should be considered your social media bible...no marketing effort is complete without it." -- Rick Frishman, Founder, Planned Television Arts PR/Publisher, Morgan James Books

"This brilliant book is a MUST for anyone wanting to effectively use the Internet. Sign up for AME's newsletter too. Penny's advice is concise, practical and scaleable." -- Barbara Hinske, author of Coming to Rosemont, barbarahinske.com

I highly recommend the very practical and online success building book Red Hot Internet Publicity 2013: An Insider's Guide to Marketing Online by Penny C. Sansevieri, to any authors, speakers, professionals, and small business owners seeking a clear and concise guide to achieving internet publicity and visibility the right way. This book is an important fist step, and contains the essential lessons, to create your own red hot website and internet presence.
-- Wayne Hurlbert,
Business blogger, SEO consultant, speaker, and business book reviewer

About the Author

Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed cutting-edge book marketing campaigns. Penny's researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour(tm). To learn more about her upcoming events, books or promotional services visit: www.amarketingexpert.com.

Customer Reviews

The text is clearly written and easy to understand.
Richard F. Romfh
If you are an author, or you aspire to be, do yourself a favor and read this book immediately.
Lynne B. Klippel
This book is brimming with tips, how-to sections and resources.
Laura Fabiani

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on April 22, 2013
Format: Paperback
Most people who write a book or create a product/service focus their attention entirely on the quality of the book or the product/service. They often operate under the assumption that if "you build a better mousetrap the world will beat a path to your door". It is a rather harsh fact, but the success of your book/product/service will depend more on the quality/effectiveness of your marketing than the quality of the product.

In many respects, the Internet has leveled the playing field. The traditional gatekeepers have lost a lot of their power. It is now possible for the average person to write and publish a book, create a product or service and offer it for sale in a vast array of virtual stores. But putting a book on Amazon.com or a product on eBay does not guarantee the financial success. You need an effective marketing plan.

Penny Sansevieri, the author of Red Hot Internet Publicity, has written a very complete guide for marketing your book or other product/service on the Internet. The book is much more than a how to guide for getting publicity. It is a complete guide for how to market any product or service.

The book is well written in a very conversational style. The topics are well -organized and cover everything - from the basics of website design to the different social media platforms. There are plenty of "Red Hot Tips" scattered throughout the book.

Ms. Sansevieri writes from a sound base of personal experience. She teaches the principles covered in the book. Most of what she teaches is what she learned by doing for her own account and for the benefit of clients. The information is based on what works in the real world. Ms. Sansevieri's company - Author Marketing Experts is mentioned occasionally as way of illustrating a point.
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10 of 10 people found the following review helpful By Lynne B. Klippel on April 9, 2013
Format: Paperback
This book covers all the primary opportunities for authors to market their books using the power of the internet, and many new promotional avenues that are fresh and cutting edge in 2013. Written in an engaging and easy-to-understand manner, Red Hot Internet Publicity takes the mystery out of websites, search engine optimization, social media, blogging, and video promotion for authors. If you are an author, or you aspire to be, do yourself a favor and read this book immediately. You'll build your platform and marketing reach....and sell a lot more books!
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3 of 3 people found the following review helpful By Laura Fabiani on November 3, 2013
Format: Paperback
The first time I read this book was in 2009, right after I published my novel and was learning how to market it. It was the best book I had read on marketing and it taught me so much about the latest most up-to-date marketing strategies. At the time it signalled me to all the explosive changes that were happening on the Internet and introduced me to the best use of social networking.

Sansevieri is truly an expert in her field. She's been publishing how-to books on publishing and the online revolution since 2001, way before ebooks were popular. She now has an updated edition of Red Hot Internet Publicity that's not only an excellent resource for book marketing but any marketing online. So whether you're an author or a business owner, this is the book you want to read. I've been blogging since 2009 and I've seen how extensive online marketing has become. It can be overwhelming at times because there are so many choices out there, so much that can be done. This is where Sansevieri takes you by the hand and shows you the way.

This book is divided into 5 parts: Red Hot Search Engine Optimization, Your Website, Red Hot Social Media, Red Hot Blogging, and Driving Even More Traffic. Once again, Sansevieri makes skilful use of bullet points, boxes, subtitles, snapshots of webpages, and numbered points in articles, rendering the book easy to read and to search for specific topics. I compared this revised edition to the one I previously read and thought it to be just as good, if not better. Sansevieri goes into more detail about social networking sites in this revised edition, especially since sites like Facebook, Twitter, Pinterest and LinkedIn have revolutionized how we market. She shows us how to market right.
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3 of 3 people found the following review helpful By Alain B. Burrese TOP 1000 REVIEWERVINE VOICE on August 6, 2013
Format: Paperback
"Red Hot Internet Publicity: The Insider's Guide to Marketing Online" by Penny C. Sansevieri is an outstanding guide to online marketing. I read this book slowly so I could act upon some of the ideas and strategies presented, and now it will stay handy on the shelf so I can refer to it and continue to use the advice with my online marketing efforts. I'm sure once you have read this book, it will stay handy on your shelf to use as well.

"Red Hot Internet Publicity" really does contain a lot of information, both for the beginner and the more experienced person. Some of what this book presented I'd read before, but other things were new. Regardless of your level of experience, this guidebook is a great addition to your marketing library and one that if read and used will undoubtedly assist you in your online marketing efforts. If you want results, do what Sansevieri advises.

As I said above, I did things from this book, but will also go back to continue to use and implement ideas. There is so much here you can't do it all at once. That's why you will want to keep it handy and use it as you progress with your marking.

The book will help with your search engine optimization, your website in general, social media to include facebook, twitter, linkedin, google plus, stumbledupon, pinterest, and klout. (I never looked at klout until I read about it here.)

There are also chapters to help your blogging and to drive more traffic to your site. There really is a lot here. Sure, if you get a book specifically on a certain topic such as facebook or twitter, there will be more there on that topic.
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More About the Author

Penny C. Sansevieri

Penny is a book marketing and media relations specialist. She coaches authors on projects, manuscripts and marketing plans and instructs a variety of courses on publishing and promotion. Her company, Author Marketing Experts, Inc, specializes in non-traditional promotion for exceptional results. Her own book: No More Rejections. Get Published Today! was released in July of 2005 to rave reviews. To learn more about her upcoming events, books or promotional services, log onto her web site at www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: subscribe@amarketingexpert.com

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Red Hot Internet Publicity: An Insider's Guide to Marketing Online (Volume 1)
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