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Be the Red Jacket in a Sea of Gray Suits: The Keys to Unlocking Sales Success Paperback – June 1, 2009

30 customer reviews

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Product Details

  • Paperback: 148 pages
  • Publisher: Sales Gravy Press (June 1, 2009)
  • Language: English
  • ISBN-10: 0981800459
  • ISBN-13: 978-0981800455
  • Product Dimensions: 5.5 x 0.3 x 8.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #2,028,798 in Books (See Top 100 in Books)

More About the Author

Leanne Hoagland-Smith is a nationally recognized business building expert with over 3,000 published articles, a weekly business column, speaker and the Chief Results Officer for ADVANCED SYSTEMS, an international human capital talent development firm. Being a first generation Swede, she brings a common, nonsense approach to her writing as well as when she works with her clients. Possibly, this is why she enjoys infusing stories into her speeches and writings.

With over 30 years in sales, Leanne understands how to go beyond the tiresome and repetitive problems and truly help to create sustainable solutions that deliver a positive return on investment. She also realizes human capital is priceless and no where is that more important than with young people.

Having earned both of her degrees from Purdue University (a BA in education and a MS in Instructional Design & Technology) learning (acquisition of knowledge) is important and even more important is performance (application of knowledge).

Currently, Leanne resides outside of Chicago, IL USA with her husband. She is working on her second book in the "Be the" series on sales while continuing to grow her executive coaching and organizational development practice.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Florian J. Steciuch on June 23, 2009
Format: Paperback
be The Red Jacket in a sea of gray suits

Having grown up in New York City, I always enjoy getting the facts straight, without fluff. Leanne shares the key concepts in a direct manner, with action steps one could immediately implement to secure lasting, positive results. If you are in sales (and who isn't these days?), you must read this book! The plus here is that this book will help you be successful in many aspects of life. Period.
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3 of 3 people found the following review helpful By Ashraf Chaudhry on August 30, 2009
Format: Paperback
The market is flooded with books on Selling and salespeople find themselves confused what to read and what to put aside. Leanne's book "be The Red Jacket in a sea of gray suits" is in fact a gush of fresh air in the stale environ of sales literature.

The book starts with pulling out weeds of our minds and prescribes the remedial measures. In my one and half decade of sales and marketing career, I always used words like `close the sale' although I have always been conscious of the chemistry of vocabulary and how it affects our destiny. For the first time, I am being guided that sale is not `closed' rather it is `earned'. Our WORDS are our WORLD.

The writer comes down very hard on our belief systems based on assumptions and guides the reader step by step to change the paradigms and filters that we use to make decisions. On many occasions, I literally felt jerks while reading the book. "be The Red Jacket in a sea of gray suits" is a book that challenges you to think and rethink with fresh perspectives.

In a population of around 6 billion, no one is like me. My DNA is unique; my fingerprints are matchless and I am unique creation of Almighty. But when it comes to professional world of Selling, why I cease to be unique and why I wear the gray suit like anybody and why I don't look like a garden variety and why I don't de-commoditize myself and why I don't differentiate my offering and kit of benefits is something we never think of. Leanne teaches you to be "Younique" in "be The Red Jacket in a sea of gray suits".

Leanne Hoagland-Smith's book is easy to ready and easy to comprehend. You can read it in one or two sessions without getting overwhelmed with scholastic concepts.
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1 of 1 people found the following review helpful By Edward Rosenbaum on October 12, 2009
Format: Paperback Verified Purchase
Here is what I believe:

Every time you read a book you need to have a "take away". The "take away" is that morsel, that tidbit of information you got that makes you better than before you read the book. It is what takes you up the next rung of the ladder.

If you don't find a "take away" in the first chapter of any book, chances are you are using your time poorly. Your time could be better used on your "to do" list or another book. Leanne's book is loaded with "take away's".

The first thing you need to do as you begin to read Leanne Hoagland-Smith's be the Red Jacket in a sea of Gray Suits: is keep at least one extra hi-liter and a red pen close by. For me the change in my perspective began on Page 2 with the Sales Coaching Tip. "Change begins with awareness. Until you are aware you do not know what you do not know." I have used that expression for years. Reading it in this context started me on a journey that is continuing. We have heard that "Success is a journey not a destination." Once you begin this journey with Leanne, you get a much better, more complete understanding of the "soft skills" that are the foundation of success in selling and frankly in other areas of business life. I have begun a new journey because Leanne quietly and positively showed me the path.

This is a book you can not read once and become the success you strive to reach. But if you keep it handy, practice what is written and do the exercises; the only thing standing between you and the success you strive for is you.
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1 of 1 people found the following review helpful By David Herdlinger on June 12, 2009
Format: Paperback
Leanne's new book is a model of clarity in the cloudy world of sales. She has made it crystal-clear how anyone can achieve success and personal balance.

Leanne illustrates her book with great stories and wonderful humor and makes it much more than a book on effective selling methods. This is a crash course on the principles and techniques of creating a successful life.

Red Jacket stands out in the sea of gray sales books....
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Format: Paperback Verified Purchase
A guidebook for sales and a communication skill kit. In fact, I believe that Cesar Milan would agree, that our relationship with our dogs would benefit from the connection tools from Leanne Hoagland-Smith's brilliant book, be The Red Jacket in a sea of gray suits!

Communication and empathy are necessary to stimulate and achieve a sustained sales relationship. The sales relationship transcends the boundaries of products and services. A pivotal gem from this sales results expert is the set of coaching tips brilliantly sprinkled throughout the text. "Buying Decisions are predicated on emotions first and later justified by logic." --a pragmatic concept for a key element in sales (or relationships). Sales relationships will fail without fluid communication skills and empathy for the emotional connection. be The Red Jacket in a sea of gray suits is Leanne's transformational "pocket tool" for the novice or seasoned seller, and for those who need to clarify their personal brand for career success.
be The Red Jacket in a sea of gray suits
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