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Be the Red Jacket in a Sea of Gray Suits: The Keys to Unlocking Sales Success Paperback – June 1, 2009


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Product Details

  • Paperback: 148 pages
  • Publisher: Sales Gravy Press (June 1, 2009)
  • Language: English
  • ISBN-10: 0981800459
  • ISBN-13: 978-0981800455
  • Product Dimensions: 8.7 x 5.5 x 0.4 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #489,802 in Books (See Top 100 in Books)

More About the Author

Leanne Hoagland-Smith is a nationally recognized business building expert with over 3,000 published articles, a weekly business column, speaker and the Chief Results Officer for ADVANCED SYSTEMS, an international human capital talent development firm. Being a first generation Swede, she brings a common, nonsense approach to her writing as well as when she works with her clients. Possibly, this is why she enjoys infusing stories into her speeches and writings.

With over 30 years in sales, Leanne understands how to go beyond the tiresome and repetitive problems and truly help to create sustainable solutions that deliver a positive return on investment. She also realizes human capital is priceless and no where is that more important than with young people.

Having earned both of her degrees from Purdue University (a BA in education and a MS in Instructional Design & Technology) learning (acquisition of knowledge) is important and even more important is performance (application of knowledge).

Currently, Leanne resides outside of Chicago, IL USA with her husband. She is working on her second book in the "Be the" series on sales while continuing to grow her executive coaching and organizational development practice.

Customer Reviews

4.9 out of 5 stars
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The information is easy to understand and implement.
Jacqueline A. Kennedy, CITRMS
Leanne's book "be The Red Jacket in a sea of gray suits" is in fact a gush of fresh air in the stale environ of sales literature.
Ashraf Chaudhry
Leanne has some really good ways to "stand out in a crowd".
Alan Boyer

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Florian J. Steciuch on June 23, 2009
Format: Paperback
be The Red Jacket in a sea of gray suits

Having grown up in New York City, I always enjoy getting the facts straight, without fluff. Leanne shares the key concepts in a direct manner, with action steps one could immediately implement to secure lasting, positive results. If you are in sales (and who isn't these days?), you must read this book! The plus here is that this book will help you be successful in many aspects of life. Period.
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2 of 2 people found the following review helpful By Ashraf Chaudhry on August 30, 2009
Format: Paperback
The market is flooded with books on Selling and salespeople find themselves confused what to read and what to put aside. Leanne's book "be The Red Jacket in a sea of gray suits" is in fact a gush of fresh air in the stale environ of sales literature.

The book starts with pulling out weeds of our minds and prescribes the remedial measures. In my one and half decade of sales and marketing career, I always used words like `close the sale' although I have always been conscious of the chemistry of vocabulary and how it affects our destiny. For the first time, I am being guided that sale is not `closed' rather it is `earned'. Our WORDS are our WORLD.

The writer comes down very hard on our belief systems based on assumptions and guides the reader step by step to change the paradigms and filters that we use to make decisions. On many occasions, I literally felt jerks while reading the book. "be The Red Jacket in a sea of gray suits" is a book that challenges you to think and rethink with fresh perspectives.

In a population of around 6 billion, no one is like me. My DNA is unique; my fingerprints are matchless and I am unique creation of Almighty. But when it comes to professional world of Selling, why I cease to be unique and why I wear the gray suit like anybody and why I don't look like a garden variety and why I don't de-commoditize myself and why I don't differentiate my offering and kit of benefits is something we never think of. Leanne teaches you to be "Younique" in "be The Red Jacket in a sea of gray suits".

Leanne Hoagland-Smith's book is easy to ready and easy to comprehend. You can read it in one or two sessions without getting overwhelmed with scholastic concepts.
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1 of 1 people found the following review helpful By markw8 on September 13, 2010
Format: Paperback
We all search for ways to differentiate from our competitors. Leanne has put together a lot of great ideas in a quick but effective book.
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1 of 1 people found the following review helpful By David Herdlinger on June 12, 2009
Format: Paperback
Leanne's new book is a model of clarity in the cloudy world of sales. She has made it crystal-clear how anyone can achieve success and personal balance.

Leanne illustrates her book with great stories and wonderful humor and makes it much more than a book on effective selling methods. This is a crash course on the principles and techniques of creating a successful life.

Red Jacket stands out in the sea of gray sales books....
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By Daniel Byrd on March 8, 2014
Format: Kindle Edition Verified Purchase
Great reminders and "back-to-basics" teaching. This short book needs to be read every six months--at a very minimum. Thank you!
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By Andrew Szabo on January 31, 2013
Format: Paperback
A must read by a great servant thought leader.
Don't miss it!
Ideal if you're new to sales or an old pro.
Standing out from a sea of sameness is key.
Leanne shows you how!
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Format: Paperback
Leanne makes selling personal with her look at the art of being different. She pokes at conventional selling strategies and helping superstars highlight the key areas to stand-out and get noticed. It's a must read for anyone starting out in sales and a great refresher for anyone who wants to take their career to the next level. Great job, Leanne.
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By rkaufman on October 1, 2010
Format: Paperback Verified Purchase
This is a great book. It is an easy read with information applicable to all types of sales.

This book consolidates and simplifies many of the core fundamentals of sales into an easy to read book. I recommend this book to anyone looking for a fresh outlook or to re-energize over a weekend.
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