Red Zone Management [Hardcover]

Dutch Holland (Author), Winford E. Holland (Author)

Book Description

Publication Date: October 15, 2001

In football, the Red Zone is the last 20 yards on the way to a touchdown-a "make it or break it" time for a team. In business, Red Zones are the critical times when companies face opportunities for great gain or great loss. To navigate through such Red Zones as strategy changes, mergers, or e-implementations, companies must shift to a new way of managing.

Author and organizational expert Dutch Holland outlines the guiding principles for navigating your company successfully through the Red Zone, including simple perspectives for understanding Red Zones and straightforward, tactical game plans for achieving success on the other side.

Red Zone Management teaches:

*How to spot the different kinds of business conditions that put companies in Red Zones
*Underlying principles that must be applied in any Red Zone
*Game plans for specific Red Zones, such as strategy changes, mergers, or e-implementations
*Tips for building a Red Zone management capability

Editorial Reviews

Review

Red Zone Management brings real 'plays' which, if followed with training and discipline, will score and score repeatedly. -- Fred Hubbard, Senior VP, Bell Helicopter Textron, Inc.

A valuable, practical tool for all managers and leaders. -- Drew Alexander, President, Weingarten Realty Investors --This text refers to an out of print or unavailable edition of this title.

From the Publisher

This is a reissue of the classic published by Dearborn Press. --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: Dearborn Trade; 1st edition (October 15, 2001)
• Language: English
• ISBN-10: 0793142466
• ISBN-13: 978-0793142460
• Product Dimensions: 8.9 x 6 x 1.1 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.9 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #520,827 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Thrive in the Red Zone, May 10, 2002

By 

Martin Schray (West Chicago, IL United States) - See all my reviews
(REAL NAME)   

This review is from: Red Zone Management (Hardcover)

Red Zone Management is based on a football analogy for the last 20 yards that lead to a touchdown. This is make it or break it time for a team. According to the author, Dutch Holland, businesses are increasingly facing their own red zones. For a business what constitutes are red zone? It is activities that can lead to extraordinary profit or loss. These situations fall outside the scope of daily business management. Here is a list of red zone situations:

Changing competitive strategy

Mergers and acquisitions
Reengineering work processes
Implementing enterprise solutions (ERPs)
Implementing e-Business solutions
Changing culture

What are the types of behaviors that cause red zone initiatives to fail? Here is Holland's list:

Lack of high quality executive support
Lack of comprehensive and detailed up-front planning
The organization is too narrowly involved
Inappropriate delegation for critical leadership responsibilities
Undisciplined and incomplete project management

Red Zone Management covers the general topics of the red zone in the first half of the book. Each business red zone gets a chapter in the second half of the book. Each of these chapters covers a company that failed in this red zone and one that succeeded. In addition each of these chapters covers the roles that senior management needs to play for this particular red zone.

If your company is in the red zone or will be in one soon this book can tip the scales in your favor to succeed in the red zone.

3 of 4 people found the following review helpful:

5.0 out of 5 stars How To Win, December 1, 2001

By 

J. Louis "Corky" Frank (Houston, TX USA) - See all my reviews

This review is from: Red Zone Management (Hardcover)

Red Zone Management is a new creative and comprehensive treatment of a complex and seldom understood subject. Dutch uses a football analogy and setting to capture the readers interest in describing the risk, strategy, complexity and rewards of managing a business in the critical high risk areas of: changing corporate strategies, re-engineering, enterprise solutions, e-business solutions and most importantly and the least understood area of culture change. The book binds the reader to a dual encounter between Super Bowl Participants and business competitors, describing the strategies and risks of playing in the Red Zone. Being an active participant in both arenas at various times, I could not put the book down until I had finised reading it. The book is packed with case histories of business success and failures with comments for why the outcome was as it was.

In the past while being involved in a major merger, my company successfully utilized the principles described by Dutch. The results were that the whole was greater the the sum of the parts--a success for the shareholders

3 of 4 people found the following review helpful:

5.0 out of 5 stars Essential Understanding For Large Scale Change, November 3, 2001

By 

Duke K Rohe (Houston, TX United States) - See all my reviews

This review is from: Red Zone Management (Hardcover)

The Red Zone is a dot-to-dot understanding of how to succeed AND fail installing large scale change. The points are clear, examples insightful, and the author's presentation style refreshing. There is custom advice by type of organizational change being introduced: enperprise systems, e-business, re-engineering.. If you want more assurance of converting your change energy into points on the scoreboard, I would suggest you read this one.