Red Zone Marketing: A Playbook for Winning all the Business You Want [Paperback]

Maribeth Kuzmeski (Author)

Book Description

Publication Date: September 19, 2002

Get ready to lead your team to victory with the wealth of proven tools and techniques you can use to move the ball and score from the red zone.

Editorial Reviews

Review

"Winning new clients and holding onto existing ones is not a matter of chance, but of creating and following a solid game plan. Red Zone Marketing provides one. If you're feeling overwhelmed by today's rapidly evolving marketplace, read this book. It breaks the proven principles of marketing down into bite-sized, easy-to-implement actions." --Al Ries, Co-author of The 22 Immutable Laws of Marketing

"Red Zone Marketing is more than a business book. It's an inspiration. Kuzmeski will get you revved up about what you do for a living. Follow her principles and you'll win more clients than you ever thought possible - and you'll have a good time doing it." --Jeffrey J. Fox, Author of How to Become A Rainmaker: The Rules for Getting and Keeping Customers and Clients

"Red Zone Marketing: A Playbook For Winning all The Business You Want by marketing consultant and business owner Maribeth Kuzmeski is a sensible and imaginative guide to raking in business using the SCORE system including specific niche positioning; creating a client experience; deriving opportunities from obstacles; "referral responsibility"; and Extra Point! The sports metaphors add an exciting highlight to this solidly presented marketing primer that offers novice entrepreneurs useful and applicably practical tips, tricks, and techniques ranging from direct mail, to newsletters, video, and utilizing the electronic superhighway to commercial advantage." --Midwest Book Review, Oregon, WI --This text refers to an out of print or unavailable edition of this title.

From the Publisher

Red Zone Marketing is exciting, straightforward and packed with innovative and proven ideas. Keep it on your desk and consult it often. Finally, a business book you'll cheer about!

See all Editorial Reviews

Product Details

• Paperback: 280 pages
• Publisher: Facts On Demand Press (September 19, 2002)
• Language: English
• ISBN-10: 1889150347
• ISBN-13: 978-1889150345
• Product Dimensions: 8.9 x 6 x 0.6 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,524,898 in Books (See Top 100 in Books)

More About the Author

Maribeth Kuzmeski and her firm, Red Zone Marketing consult and speak for businesses from financial services firms to Fortune 500 corporations on strategic marketing planning and business growth. Maribeth has personally consulted with some of the world's most successful CEO's, entrepreneurs and professionals. An internationally recognized speaker, she shares the tactics that businesspeople use today to create more sustainable business relationships and sales and marketing successes.

Maribeth has written 6 books including And The Clients Went Wild! (Wiley, 2010), and The Connectors (Wiley, 2009). Her newest book is written with her teenage daughter, The Engaging Child: Raising Children to Speak, Write, and Have Relationship Skills Beyond Technology (2011).

She is an international keynote speaker and is a regular media contributor appearing on Fox, ABC, NBC, CBS, WGN-TV, and in publications including The Wall Street Journal, Chicago Tribune, New York Times, Entrepreneur, and Forbes. Maribeth is also very involved in charity and has her own foundation supporting youth leadership and education, The Red Zone Leadership Foundation.

She has a degree in journalism from Syracuse University and an MBA from The George Washington University. She also has her Certified Speaking Professional designation from the National Speakers Association. Maribeth lives in the Chicago, IL area with her husband Rich and 2 teenagers.


www.RedZoneMarketing.com
www.TheConnectorsBook.com
www.AndTheClientsWentWild.com
www.TheEngagingChild.com

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Marketing Made Simple, January 22, 2003

By 

"[e-mail]" (Las Vegas, NV USA) - See all my reviews

This review is from: Red Zone Marketing: A Playbook for Winning all the Business You Want (Paperback)

This is a fantastic book, chock full of strong ideas to build your business. Its content is surpassed only by attending one of Maribeth's energetic seminars in person. Our organization is already reaping the rewards of following her advice, and we look forward to periodic updates with more tales of success from her clientele. A superb read overall.

2 of 2 people found the following review helpful:

5.0 out of 5 stars DYNAMIC!!!!, May 12, 2004

By 

Brenda S. Schneider (Milwaukee, WI) - See all my reviews

This review is from: Red Zone Marketing: A Playbook for Winning all the Business You Want (Paperback)

A 'must read' for anyone looking to boost their marketing skills. Back to the essential basics- great for the novice or expert. Loaded with phenomenal take aways. I use the ideas and techniques daily.

4 of 5 people found the following review helpful:

5.0 out of 5 stars Marketing Made Easy!, October 17, 2002

By 

Mr. Jim Martin (Spring Grove, IL USA) - See all my reviews

This review is from: Red Zone Marketing: A Playbook for Winning all the Business You Want (Paperback)

Wow!!!!! What what a great marketing book. It's an easy read with common sense marketing ideas that are often forgotten. The analogies to football made it easier to understand and remember the concepts. I finished the book and the next day I was using Red Zone Marketing strategies in my business.