OKs - Good book if you want to expand your business.
Ghemawat makes a lot of good points to support his belief that the world is not quite as integrated and "globalized" as many would have us believe.
Ghemawat works but are involved in business operation expansion via internationalization, ABSOLUTELY this is the right book for you.
One can generate complexity via simple rules, chat about a flat world utopia but still miss on key world realities. Read morePublished on February 12, 2012 by lucian isar
This is a thoughtful book about globalisation and consequences for multinationals. It is based on several years of research. Read morePublished on March 10, 2011 by Jackal
Too often firms with a strong presence in the U.S. fail when they cross-borders into other nations. Their flawed assumption - 'one-size-fits-all. Read morePublished on December 9, 2010 by Loyd E. Eskildson
Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
It's a good book, which explores an updated subject using objetive points of view and... Read more
Many books on the maket explain issues concerning globalisation, corporate strategy and the like. Most of them are focused on key figures and market evolution. Read morePublished on August 26, 2008 by Alberto Ponsa Talavera