Redesigning Web Sites: Retooling for the Changing Needs of Business (Graphic Design) [Hardcover]

Stefan Mumaw (Author)

Book Description

Series: Graphic Design | Publication Date: April 1, 2003

In the first wave of e-commerce, the challenge for designers was to create new websites for clients. Now that challenge has changed. To meet the shifting demands of the digital marketplace companies are asking designers to help them upgrade of revamp their existing sites - an entirely different and often much more difficult proposition. Featuring in-depth case studies of 22 redesigned websites, this book uses a before-and-after model to reveal the purpose of the original site, the reasons it was no longer effective and the specific ways each designer solved those problems through redesign. Screenshots illustrate the old and new designs for each site and useful sidebars address more general themes: determining how drastic a redesign should be, orchestrating a site redesign following a merger and changing the central purpose of a site (such as changing from an interactive site to an informational one).

Editorial Reviews

About the Author

Stefan Mumaw is a senior creative director for the Brainyard, an advertising agency based in Costa Mesa, California. He teaches traditional Web design and Macromedia Flash. The author of Simple Web Sites, Mumaw lives in Aliso Viejo, California.

Product Details

• Hardcover: 160 pages
• Publisher: Rockport Publishers (April 1, 2003)
• Language: English
• ISBN-10: 1564969533
• ISBN-13: 978-1564969538
• Product Dimensions: 11.1 x 8.8 x 0.6 inches
• Shipping Weight: 2.1 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,127,820 in Books (See Top 100 in Books)

More About the Author

Stefan Mumaw is the Creative Director and Provider of All That Rocks at Reign, a Kansas City-based ad agency. He has authored five books, the most recent being "Chasing the Monster Idea" which examines the characteristics shared between truly monstrous creative ideas. Previously, he co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, along with Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars Good but oxymoronic, March 9, 2004

By 

Fuad Kamal (MD USA) - See all my reviews
(REAL NAME)   

This review is from: Redesigning Web Sites: Retooling for the Changing Needs of Business (Graphic Design) (Hardcover)

The web site for the book, which is on every other page of the book, doesn't work (http://www.redesigning-websites.com); I checked my spelling a million times and it seems strange that a book about redesigning web sites turns up a 'page not found' for it's own site. I looked at every site reviewed by the book, where available (a few of those also turned up not to exist) the last one (Acura) was one I already thought highly of. The book is filled with glossy pictures and few words, but I found what was said to be rather insightful.