Redirect: The Surprising New Science of Psychological Change and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $25.99
  • Save: $8.96 (34%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by
Gift-wrap available.
FREE Shipping on orders over $35.
Used: Good | Details
Sold by RentU
Condition: Used: Good
Comment: Fast shipping from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $35. Overnight, 2 day and International shipping available! Excellent Customer Service.. May not include supplements such as CD, access code or DVD.
Sell yours for a Gift Card
We'll buy it for $2.00
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Redirect: The Surprising New Science of Psychological Change Hardcover – September 8, 2011

See all 10 formats and editions Hide other formats and editions
Amazon Price New from Used from
"Please retry"
"Please retry"
$12.90 $7.60

Frequently Bought Together

Redirect: The Surprising New Science of Psychological Change + Strangers to Ourselves: Discovering the Adaptive Unconscious + Thinking, Fast and Slow
Price for all three: $46.06

Buy the selected items together

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 288 pages
  • Publisher: Little, Brown and Company; 1 edition (September 8, 2011)
  • Language: English
  • ISBN-10: 9780316051880
  • ISBN-13: 978-0316051880
  • ASIN: 0316051888
  • Product Dimensions: 6.5 x 1 x 9.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #224,369 in Books (See Top 100 in Books)

Editorial Reviews


"There are few academics who write with as much grace and wisdom as Timothy Wilson. Redirect is a masterpiece."—Malcolm Gladwell

"Accessible, engaging and consistently instant classic of popular science."—Evening Standard

"This presents a fascinating argument for how humans make sense of the world."—Library Journal

"[In Redirect], a keen observer of the human condition explains how tweaking our personal narratives can have a huge effect on our lives."—Kirkus Reviews

"For those...who find in social psychology a viable vehicle for leading us more surely on the path towards what is true, right and good, Redirect is likely to be a stimulating, valuable read."—New Scientist Culture Lab

"With a deft narrative touch, an engaging metaphor for bringing about psychological change (personal story editing), and a ferocious commitment to scientific evidence, Timothy Wilson has made a remarkable contribution to knowledge."—Robert Cialdini, author of Influence

"Whether you are a parent, educator, employer, or simply someone who cares about making the world a better place, you should read this book."—Sonja Lyubomirsky, Ph.D., author of The How of Happiness

"Redirect is a great book!"—Carol Dweck, PhD, author of Mindset

"Wouldn't it be amazing if a very smart scientist could write a book on happiness, crime, violence, drug and alcohol abuse, parenting, and teenage pregnancy--and sum up all the research in clear and surprising lessons on how we should live our lives? Well, Timothy Wilson is the scientist and Redirect is the book, and it is in fact amazing."—Daniel M. Wegner, Harvard University, author of The Illusion of Conscious Will

"Redirect reveals the hidden meanings we assume in our everyday lives, how these meanings shape our behavior, and how we can change our assumptions and the world. Extraordinary."—Greg Walton, PhD, Department of Psychology, Stanford University

"This should be required reading for any well-intentioned person who wants to make the world a better place."—James W. Pennebaker, author of The Secret Life of Pronouns

"This glorious book shimmers with insights. Timothy Wilson has distilled the field's wisdom and shown us how to use it to change ourselves and the world. This may well be the single most important psychology book ever written."—Daniel Gilbert

About the Author

Timothy D. Wilson is the Sherrell J. Aston Professor of Psychology at the University of Virginia. He has written for Science and the New York Times, among other publications, and is the author of Strangers to Ourselves. He lives in Charlottesville, Virginia.

More About the Author

Timothy D. Wilson is Sherrell J. Aston Professor of Psychology at the University of Virginia. He received his B.A. from Hampshire College and his Ph.D. from the University of Michigan. He is a social psychologist who has investigated unconscious processing, the limits of introspection, the consequences of introspection, affective forecasting, and happiness. In 2001 he received an All University Outstanding Teaching Award. In 2009 was elected to the American Academy of Arts and Sciences, and in 2010 he received the University of Virginia Distinguished Scientist Award. Wilson is the author of Strangers to Ourselves: Discovering the Adaptive Unconscious, published by Harvard University Press. Malcolm Gladwell wrote in the New Yorker that "Strangers to Ourselves" . . . is what popular psychology ought to be (and rarely is): thoughtful, beautifully written, and full of unexpected insights." On his web page Gladwell says, "In Blink, I probably owe a bigger intellectual debt to Tim Wilson (and his longtime collaborator, Jonathan Schooler) than anyone else, and Strangers to Ourselves is probably the most influential book I've ever read." Wilson is the coauthor of the best-selling text, Social Psychology (Prentice-Hall), now in its seventh edition.

Customer Reviews

I highly recommend this book to help you navigate the pitfalls of self-improvement!
C. Schink
Wilson's approach makes intuitive sense, and it is backed up by dozens of research studies.
They are sure easier and less self defeating than techniques in most self help books.
C. Sessions

Most Helpful Customer Reviews

284 of 311 people found the following review helpful By DiamondJag on September 11, 2011
Format: Hardcover Verified Purchase
This is not really a book on what I consider "psychological" change but rather a book on "social" change. The difference being change yourself or change society. I thought this would be a book on personal change. Not so. I found the subtitle somewhat deceiving, "The surprising new science of psychological change". I should be, "The surprising new science of social change". I bought the book when it just came out, before you were able to look "inside" the book on Amazon. If I had seen the chapter headings I would not have bought it; Reducing Prejudice, Reducing Alcohol and Drug Abuse, Reducing Teenage Violence, Preventing Teenage Pregnancies, etc. All worthy subjects but not subjects that directly apply to changing yourself. The only personal use from this book that I found was in the first chapter, which is also the title of the book, "Redirect". In it Wilson talks about "story editing" (tell yourself a different story), "story prompting" (someone else tells you a different story) and "do good be good" (acting like the change before the change occurs). This didn't seem very new and what I've pretty much found in other self help books, reprogram the beliefs in your mind, and "be within when you're without", "act the part before you can be the part" in other words, act like what you want to become and that's what you will become.

This review is not totally fair. Although it's not the book I thought it would be, if you approach it knowing it's directed at social change, then it's worth reading. The strong suite of the book is the research documentation. You also have to credit Wilson with standing up for the research that says popular programs such as D.A.R.
Read more ›
22 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
87 of 98 people found the following review helpful By Alla S. VINE VOICE on August 30, 2011
Format: Hardcover
In "Redirect," Timothy Wilson focuses on psychological strategies of changing one's way of viewing life and re-directing their thought processes to become more optimistic. Popular strategies that Wilson uses in his book include story-editing (which is refocusing one's view on a particular problem: e.g. the student who attributes his failed test to being stupid, versus a student who attributes his failed test to not enough studying--as a basic example of this premise), using writing as a way of coming to terms with a problem, and much more.

Besides discussing the actual strategies, Wilson devotes many chapters to problems where they may be well utilized. Chapters cover a slew of social problems such as underage violence, teen pregnancies, racial discrimination, drug and alcohol abuse, becoming better parents, and closing the achievement gap between students. While the initial portion of the book focuses on increasing one's personal well-being, the majority of the book is focused on addressing these popular problems by implementing Wilson's strategies.

Overall, I found Wilson's book to be an interesting and useful guide to re-framing one's way of viewing the world. An important thought that Wilson mentions in his book is that positive thoughts alone don't mean anything--it is positive behavior that ultimately makes the changes. However, positive behavior is unlikely to come about without positive thoughts. And re-framing one's way at looking at things, is the only way that positive thoughts can come about. I found the book to be both helpful and informational.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
This is a very challenging book to review: after all, it's written by a prominent university professor, endorsed by many other professors, and given superlative reviews here at, where (inexplicably) it is described as a extraordinary masterpiece capable of personal transformation of the reader. Moreover, one of the recurring messages of the book is that the author wields the power of scientific study, with the implication that the rest of us are unqualified to disagree since we're incapable of conducting randomized studies of our own from the comfort of our living rooms. Therefore, I go out on a limb a bit with this negative review, so I ask for some indulgence from the reader as I proceed.

Perhaps it is not entirely Timothy Wilson's fault that his book has been hideously misrepresented and grossly overhyped in the review,but the same unjustified and fulsome paean of praise appears on the back and inside covers of the book itself, and that's the reason I bought and read the book, but the bottom line is that this is an abysmal book for anyone looking for guidance as to personal change, although it serves well as a readable, though incomplete, social psychology textbook. In short, many readers such as myself have been "misdirected" into buying copies of "Redirect." Here's why.

Most psychotherapists practice the techniques of "cognitive therapy" (sometimes referred to as "cognitive-behavioral therapy"), a method of counseling intended to reduce or "reframe" the patient's negative, crippling, disempowering views of themselves and their worlds. You need to be a licensed mental health professional to practice cognitive therapy.
Read more ›
27 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

What Other Items Do Customers Buy After Viewing This Item?