Packed between the covers of this undersized volume are classic film posters drawn by the likes of Norman Rockwell, Thomas Hart Benton, and many unknown illustrators. Bambi
, Gone with the Wind
, The Phantom of the Opera
, The Thin Man
, and King Kong
are just a few of the film titles readers will recognize from Hollywood's heyday. The exaggerated lettering, the dramatic rendering of the movie stars' faces, the bright colors, the sensational slogans, and the overall layout of the posters have all but disappeared from contemporary movie advertising. The wide selection of posters promises to please movie buffs and design fans alike.
--This text refers to the
From Library Journal
The value of old movie posters has soared, and the numerous stunning examples in this book show why. At their best, posters conveyed (and often surpassed) a film's promise of excitement to eager moviegoers. In their lively, intelligent survey of poster art from the early days to the end of the 1940s, the authors effectively demonstrate how the poster combined with other elements (promotional gimmicks, theater lobby design) to lure patrons to the box office. They go on to discuss different approaches to poster design, the working methods of the various artists, and the history of the early studios, also offering brief biographies of the major poster artists. Movie buffs will love this book for its glorious illustrations, and students of popular culture will also be intrigued. Stephen Rees, Bucks Cty. Free Lib., Levittown, Pa.
Copyright 1989 Reed Business Information, Inc.