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The Reel Truth: Everything You Didn't Know You Need to Know About Making an Independent Film
 
 
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The Reel Truth: Everything You Didn't Know You Need to Know About Making an Independent Film [Paperback]

Reed Martin (Author)
4.9 out of 5 stars  See all reviews (51 customer reviews)

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Book Description

0571211038 978-0571211036 April 28, 2009 1st

Did you know that most of the biggest indie filmmakers, screenwriters, and producers working today each made the same avoidable mistakes early on in their careers?

The Reel Truth details the pitfalls, snares, and roadblocks that aspiring filmmakers encounter. Reed Martin interviewed more than one hundred luminaries from the independent film world to discuss the near misses that almost derailed their first and second films and identify the close shaves that could have cut their careers short. Other books may tell you the best way to make your independent film or online short, but no other book describes so candidly how to spot and avoid such issues and obstacles as equipment problems, shooting-day snafus, postproduction myths, theatrical distribution deal breakers, and dozens of other commonly made missteps, including the top fifty mistakes every filmmaker makes.

From personal experience and his years as a freelance reporter covering independent film for USA Today and Filmmaker magazine, Martin uncovers the truth about the risks and potential rewards that go with chasing celluloid glory. Whether you’re writing a screenplay, looking for financing, about to start shooting, or thinking about investing time and money (or someone else’s money) in an independent film, The Reel Truth is a must-read.


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Editorial Reviews

From Publishers Weekly

Film marketer and business professor Martin has created a step-by-step guide on how to make an indie film and includes stories from and about such industry insiders as producer Christine Vachon and directors Doug Liman and Kimberly Peirce. Martin covers everything from raising money to distribution, while including invaluable details such as the average cost of a soundtrack song (about $15,000, but $500,000 if it's the Rolling Stones) or the price of renting a New York City theater for a one-week run ($10,000–$50,000). Using current examples like the trial and tribulations of Sideways director Alexander Payne or the financing behind Swingers, Martin dispenses practical advice culled from real-life indie hits and misses that is both inspiring and cautionary. For certain technical information (sample budget breakdowns and representation contracts), Martin includes a solid appendix in what is ultimately an informative and very entertaining account of the indie film for would-be independent filmmakers and producers. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

The Reel Truth is definitely a book every filmmaker should read. Reed Martin does a great job of covering everything from first-timer mistakes to new paths in distribution and gets some really great advice from leading producers, distributors, writers—pretty much everyone.” —Brian Newman, CEO, Tribeca Film Institute

 

“[Martin] interviewed Danny Boyle, Christine Vachon, Doug Liman, Barbara Kopple, Alexander Payne, Darren Aronofsky, and Werner Herzog along with dozens of indie film execs. He says he asked everyone two questions: ‘What’s the worst advice you ever got?’ and ‘What do you wish somebody had told you that would have saved you a lot of trouble?’ . . . Martin peppers The Reel Truth’s tales of woe with inspirational stories about tough-minded auteurs who refuse to give up.’” —Hugh Hart, The  San Francisco Chronicle

 

“The road to making an indie film can seem more like the stations of the cross at times. Reed Martin’s The Reel Truth is the gospel telling of a journey that many martyrs have taken before. Bring it with you for inspiration, and as a reminder that any movie that gets made is a miracle.” —Matt Tyrnauer, director/producer, Valentino: The Last Emperor

 

“Reed Martin’s The Reel Truth is not only a terrific guide for aspiring filmmakers and a modern textbook for film school students everywhere. The advice and anecdotes in the chapters covering production, marketing, distribution, and online exhibition are useful for working filmmakers as well. For anyone hoping to make a successful independent film—especially in today’s hyper-competitive environment—The Reel Truth is required reading.” —Miguel Arteta, director, Youth in Revolt, and The Good Girl

 

“A brilliant how-to manual for tackling and mastering the industry.” —Anthony Bregman, producer of Eternal Sunshine of the Spotless Mind

 

“This book is indispensable.” —Tom Bernard, Copresident, Sony Pictures Classics

 

“The path to the premiere and beyond of any feature film is a minefield. With The Reel Truth, Reed Martin has given new filmmakers the battalion of bomb detectors necessary for survival.” —Ted Hope, producer of The Ice Storm

 

“Reed Martin has created a smart, engaging read that is also one of the most comprehensive and cutting-edge looks at the changing face of independent-film production and distribution today. This is the one book I would call essential for anyone who really wants to make a career out of filmmaking.” —Drew McWeeny, aka Moriarty, Ain’t It Cool News

 

“Packed with practical advice and anecdotes from successful indie icons, Reed has written a guidebook essential for any aspiring filmmaker.” —Tom Ortenberg, President of Theatrical Films, The Weinstein Company

 

“The most up-to-date guide readers could want…No one who embarks on a feature of his or her own after reading The Reel Truth can say he or she has not been warned—and, more important, not been prepared.” —Jim Hemphill, American Cinematographer Magazine

 

“A must-have manual of knowledge and entertainment for beginning and experienced filmmakers...To not have this information is like scuba diving by yourself, skydiving without packing your own parachute...why risk it?” —Chris Eyre, director of Smoke Signals

 

“What's great about The Reel Truth isn't simply its usefulness, but its thoroughness...Martin's invaluable book will help you navigate the treacherous terrain of the modern independent film scene.” —Chris Bolton Powells.com

 

“An invaluable resource for those striking out on their own…From production, post-production, marketing and distribution, the book also covers such areas as dealing with music licensing, investors, script theft and securing legal help. However, it is Martin's personal interviews with leading directors, writers, producers and studio executives that offers “The Reel Truth” an extra layer of validity and insight to make it a true “insider's guide.” —Jorge Carreon, Examiner.com (Los Angeles)

 

“Making a movie, be it a five-minute short or a two-hour feature, takes more than vision. In his witty and addictively readable book The Reel Truth, author Reed Martin provides 500 pages of how-to advice for would-be De Palmas—everything from financing to casting, scoring to marketing—and backs it up with cautionary anecdotes and tips from famous directors.” —Rene Rodriguez, The Miami Herald

 

“Reed Martin interviews some of the brightest minds in independent cinema, including Danny Boyle (“Slumdog Millionaire”) and Christopher Nolan (“Memento”), for riveting first-person accounts of their own success stories as well as the moments when their careers could have ended right then and there if they opted to give up …More importantly, Martin offers practical lessons for those still dedicated enough to want to make a film.” ––Christian Toto, Examiner.com (Denver)


Product Details

  • Paperback: 544 pages
  • Publisher: Faber & Faber; 1st edition (April 28, 2009)
  • Language: English
  • ISBN-10: 0571211038
  • ISBN-13: 978-0571211036
  • Product Dimensions: 8.3 x 5.5 x 1.4 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Best Sellers Rank: #78,850 in Books (See Top 100 in Books)

More About the Author

Reed Martin is an adjunct associate professor at NYU's Stern School of Business and the author of "The Reel Truth: Everything You Didn't Know You Need To Know About Making An Independent Film" (Macmillan, 2009). He is a former research associate at Harvard Business School where he wrote full HBS cases for the senior faculty including professors James Austin, Connie Bagley, and Stephen Bradley.

Previously, Martin has worked as a senior marketing manager in the Communications, Media, and Technology Practice at the management consulting firm of Booz | Allen | Hamilton and as an analyst's associate (covering large-cap media and entertainment stocks) at Cowen & Co. Securities in New York. Martin is also a graduate of the management trainee program at 20th Century Fox Film who received an MBA in marketing from Columbia Business School in 1996.

Appearance on Fox Business News, discussing "The Reel Truth" and the future of indie film with Ted Hope and director Marina Zenovich:

http://video.foxbusiness.com/5072111/?category_id=1292d14d0e3afdcf0b31500afefb92724c08f046&maven_referrer=staf

 

Customer Reviews

51 Reviews
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Average Customer Review
4.9 out of 5 stars (51 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

13 of 14 people found the following review helpful:
5.0 out of 5 stars Film Finance & Distribution Reality Check 101, February 5, 2011
This review is from: The Reel Truth: Everything You Didn't Know You Need to Know About Making an Independent Film (Paperback)
As someone who heads a global film finance consulting, production, and distribution company ([...]), I come across hundreds if not thousands of investors, private equity funds, filmmakers, producers, and even former studio executives who are completely clueless or in the dark about the realities of what it takes to finance, produce, and distribute a film. It seems the majority of filmmakers and producers are still looking to make films like its 1995 and Sundance is like the Powerball lotto just waiting for a film to premiere there and be sold for gazillions of dollars.

To add insult to injury, some of the worst offenders in not educating filmmakers and film producers on the realities of the film business are the top film schools in the United States. If they were to only take a portion of their marketing dollars for recruiting and apply it to more practical books and instructors such as Reed Martin, we'd go back to a time when we would have much better films with larger distribution options available.

Hence, Reed Martin's book is really the only film school one needs, or if you are already in film school, this book should be your bible and holy grail on the semantics of the film business, the realities of distribution, film festivals, and all the chaos and noise in between.

It covers some very detailed and fine points on the realities of everything from raising money, to financing your own films (which we suggest to all first time filmmakers), to attaching cast, to various distribution options and how its evolving in terms of video on demand, digital distribution, etc.

Reed gives a very straight forward, politically incorrect reality check to what really goes on inside the minds of film investors, film festivals, agents, actors, directors, etc. While film schools may teach film theory 101 and MBA students may learn about film finance by reading the trades, this book is the intersection of everything that one needs to get a good grip on reality.

As I am writing this review, the 2011 Sundance film festival just came to an end with 38 films being acquired for distribution. I don't know if those filmmakers read this book or its just an evolving process, but I think if more filmmakers and producers really dug deep into the core of the principles of The Reel Truth, there would be much more fluidity and success in making the kind of films that pave a roadmap for a filmmakers success.

Heck, even after reading this book, now I want to make a film on my smart phone camera and not worry about going through the headaches of pre-sales, hollywood agents, and a gazillion other middle men.

Take it from someone who is in these trenches and walked the walk. This books needs to be the Old Testament, New Testament, Koran, Bagvadhgita, Sutras all rolled up in one as the core reading material for film professors, film students, producers, directors, actors, writers, agents, attorneys, and private equity investors who are thinking of investing in film and the movie business.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars Buy this book NOW!, July 26, 2009
By 
D. J. Barr (Asheville, NC) - See all my reviews
(REAL NAME)   
This review is from: The Reel Truth: Everything You Didn't Know You Need to Know About Making an Independent Film (Paperback)
I told myself that I was never going to read another book about independent filmmaking. I found it was a distraction from actually doing the work necessary to make a film happen.

However, I was recently made aware of The Reel Truth: Everything You Didn't Know You Need to Know About Making an Independent Film.

If are hoping to succeed in the film business, you must get this book. Reed Martin has done a great service for the independent film industry and for those of us who want to be a part of it. He is a unique combination of academic credentials, journalist and practical experience and his book benefits.

He interviewed over one hundred notables in the industry and has gleaned their insights on everything from screenplay to distribution. The content is current, enlightening and encouraging and should be required reading for all film courses and by anyone who dreams of one day completing their own masterpiece.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Incredibly good guide to independent filmmaking, June 9, 2009
This review is from: The Reel Truth: Everything You Didn't Know You Need to Know About Making an Independent Film (Paperback)
If I had had this book a zillion years ago when I aspired to making films, I might have actually succeeded at it or, like Terry Malloy, I might have had a shot.

Reed Martin has authored a fantastic how-to guide for the independent filmmaker. The amount of information he provide is staggering, from avoiding screenplay theft (a bigger problem than I ever imagined) to camera selection, putting together a crew, getting music, distribution, getting your film seen - literally everything you might imagine, which will be a lot less than what is contained between the covers of this book. Oh yes, there's a section on the very important subject of getting money to produce your film.

The possibilities for independent filmmaking have never been broader. Reading Reed Martin's book will give you more than a film school's worth of education on the reality of getting out there and doing it. I sure wish something like this was available way back when.

Jerry


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