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The Referral Engine: Teaching Your Business to Market Itself Hardcover – May 13, 2010
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
-Chris Brogan, coauthor of "Trust Agents"
"I don't think there are many people who know more about small business marketing than John does, and I'm certain that there's no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day."
-Seth Godin, author of "Linchpin"
"Who knew that there's a science to referrals? Not I-but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business."
-Guy Kawasaki, cofounder of Alltop
"If you love to cold call and dig spending money on advertising, thenI --This text refers to an out of print or unavailable edition of this title.
Top Customer Reviews
|Length: 1:04 Mins|
Real juice flows from the following chapters:
6. Using valuable content as marketing material
7. How to use Social Media, Blogs and tools like podcast and videos to engage customers
9. How to form win-win partnership with other businesses (both closely related and remote) to generate referrals to both partners
However, if you have read books like Get Content Get Customers : Turn Prospects into Buyers with Content Marketing; Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World; Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking like I did, then I can assure you that the ONLY chapter you would find useful and new is Chapter 9 (how to form win-win partnership for referral generation). If you have not read these books, then The Referral Engine might be a good overall guide for you (but still, skip chapters 1 to 5) and that is why, assuming you haven't read those books, I gave it 3 stars.
2 stars have to be taken away regardless of whether you are new to the topic of referral generation or not due to the book's poor organization.Read more ›
Author of The Toilet Paper Entrepreneur
If you are like most small business people it is your need for a steady flow of good customers and the rewards, both financial and satisfaction that it brings.
I got to know John from his original bookDuct Tape Marketing: The World's Most Practical Small Business Marketing Guide and from his podcast on the Itunes platform. That encouraged me to get to know a bit more about this easily understood, practical marketing pro and to consume more of his useful information. The The Referral Engine: Teaching Your Business to Market Itself is his latest work.
I agree with Seth Godin,the marketing guru of our time, when he says on the cover notes "This book will pay for itself in one day".
John goes through a physiological explanation of why we are hard wired already to make referrals. "We register pleasure in doing good and being recognized for it, and it's home to the need to belong to something greater than ourselves. This is the social drive for making referrals."
Why you need this book is simple; while businesses get referrals the majority of them do not have a system for doing it. It is the system and its implementation for referral creation that generates overwhelming success.
John is after all, a systems driven guy himself in how he conducts his own marketing business and it is this simple adherence to marketing systems that will help the reader achieve success.Read more ›
In "Referral Engine" one of the first things he tackles is a business owner's reluctance to ask for referrals. I know that until I was exposed to Jantsch's material, I hated it! I expected my clients to love me and spread the love without me asking - and in fact, often times that did happen. No matter how good you think you are now, if you're like me, you have no idea how great your untapped potential in this area is.
I think the thing I like most about Referral Engine, and Jantsch's work in general, is that there is no dishonesty, no gimmicks, no use of trickery. I've always believed the path to success lies in creating a great product or service for which one charges a fair price. It's an approach built on creating a great product or service to begin with. Jantsch shares that approach. For example, Chapter 5 is titled "Your Authentic Strategy.Read more ›
Most Recent Customer Reviews
This is an awesome book. It gives specific examples for implementing referral ideas, not just generic concepts. I loved how the info was presented. Read morePublished 1 month ago by Jennifer Bates
Great content, quick and easy reading with actionable ideas from lots of industries. I'm glad I took the time to read it.Published 3 months ago by Amazon Customer
The actual book sent was great quality and in perfect condition. Not a very engaging book though.Published 5 months ago by Ashley Lucht
If the market is not talking about you or your company, it is likely because you are boring. So be remarkable. Read morePublished 6 months ago by Greg Silas
READ THIS BOOK IT WILL DIRECT THE COURSE OF YOUR BUSINESS SUCCESS!! Awesome Product, love it! Shipped FastPublished 8 months ago by David
Great book. The first half is a bit boring for everybody with a marketing background. The second half however is a very interesting read. Read morePublished 15 months ago by Axel