The list author says: "Referrals are the least expensive, highest quality and easiest to close leads you can get for your business. Reading any one of these books will sharpen your referral skills and increase your business exponentially. As a business coach, this is the number one strategy I recommend - because a referral-a-day keeps cold calling away!"
"One of my favorites - especially when it comes to who to target. "Givers gain" - Dr. Ivan Misner is the founder of BNI Business Network International with 18,000 chapters worldwide that generate millions of dollars in referrals each month."