Reflections of a Wine Merchant [Hardcover]

Neal I. Rosenthal (Author)

Book Description

Release date: April 29, 2008

A leading importer of limited-production wines of character and quality takes us on an intimate tour through family-owned vineyards in France and Italy and reflects upon the last three decades of controversy, hype, and change in the world of wine

In the late 1970s, Neal I. Rosenthal set out to learn everything he could about wine. Today, he is one of the most successful importers of traditionally made wines produced by small family-owned estates in France and Italy. Rosenthal has immersed himself in the culture of Old World wine production, working closely with his growers for two and sometimes three generations. He is one of the leading exponents of the concept of “terroir”—the notion that a particular vineyard site imparts distinct qualities of bouquet, flavor, and color to a wine. In Reflections of a Wine Merchant, Rosenthal brings us into the cellars, vineyards, and homes of these vignerons, and his delightful stories about his encounters, relationships, and explorations—and what he has learned along the way—give us an unequaled perspective on winemaking tradition and what threatens it today.

 

Rosenthal was featured in the documentary film Mondovino and is one of the more outspoken figures against globalization, homogenization, and the “critic-ization” of the wine business. He was also a major subject in Lawrence Osborne’s The Accidental Connoisseur. His is an important voice in defense of the individual and the artisanal, and their contribution to our quality of life.

Editorial Reviews

From Publishers Weekly

Starred Review. The 2008 vintage qualities remain undetermined, but with this title by New York City wine importer Rosenthal, the still-young year yields one of the outstanding wine books of recent memory. From long experience, the author writes that wine should be first understood as an expression of soil through fermented grape juice and begins his memoir of a tradesman's life with a short manifesto on that expressive quality called terroir. Then, Rosenthal takes us on an autobiography of his life as a wine merchant, starting with the opening of his Manhattan shop in 1978, from early misadventures and small-scale successes to the ferreting of significant discoveries far off the paths habitually beaten through France and Italy in particular. His and his wife, Kerry, had a knack for finding the hitherto unknown, and he narrates these discoveries with physical and social details that bring moments to vivid, sensory life. The period he chronicles was one of enormous developments in wine, from California through globalization, and he writes intelligently of the problems that came with progress. Yet neither the trade nor this title is romantic: Rosenthal makes clear the hard, often unpleasant work of winemaking and its trade and the setbacks that are part of the process. Through his business, he has had and been responsible for countless wine-related experiences of exceptional quality; he has now provided a literary one. B&w photos. (May)
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Review

“Neal Rosenthal is a source of the kind of wines that I have always looked for, wines that speak to me not of marketing trends, but of the places where they were grown and the people who made them. Whether rustic or elegant, Neal’s wines are wines of character, of taste. His lively book, which displays the spunky personality of the author, shines light on how character and taste may be bred into wine.”  —Victor Hazan

“There have been many books about wine, but rarely one as absorbing and as wise as this one. Rosenthal tells of his travels in France and Italy, of his friendships with wine growers, and of his own growing understanding of this ancient business that combines both art and commerce.  He writes so well, one can taste the wines he loves.” —Charles Simic

 

See all Editorial Reviews

Product Details

• Hardcover: 272 pages
• Publisher: Farrar, Straus and Giroux; First Edition edition (April 29, 2008)
• Language: English
• ISBN-10: 0374248567
• ISBN-13: 978-0374248567
• Product Dimensions: 5.8 x 1.2 x 1.1 inches
• Shipping Weight: 0.8 ounces
• Average Customer Review: 3.7 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #996,715 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

35 of 39 people found the following review helpful

2.0 out of 5 stars Thud May 7, 2008

By A reader

Format:Hardcover|Amazon Verified Purchase

If there was ever any doubt about the matter we now know that the skill set needed to discover wines of real character and the one that results in great prose are entirely distinct. Though I was looking forward to this book, from the outset I was sorely disappointed. The author spends much of the first several chapters settling scores with individuals who have disappointed him in the past. Before we join him on his first solo visit to the vineyards of Europe he already sounds embittered. Once we join him on his rounds, we do meet some lovely people for whom Rosenthal has genuine affection--and who seem inordinately cursed by personal tragedy. While the dust jacket promises that 'we will learn how they unveil the subtleties of their individual terroirs,' I don't believe we do. I was expecting something on the exalted level of 'Adventures on the Wine Route,' but this isn't it.

15 of 18 people found the following review helpful

4.0 out of 5 stars Contrasting View June 9, 2008

By J. Hamacher

Format:Hardcover|Amazon Verified Purchase

I don't get the vitriol of the first three reviewers. Concerning their complaints that this book is full of Neal's opinions and rants: yes, it is. If they were looking for nothing but raw facts perhaps they should have selected a book that wasn't autobiographical. As for the quality of the writing: while Neal does tend to be a little over-the-top with his comparisons, his use of the English language is quite good albeit old-fashioned.

Personally, I really enjoyed this book. It's a quick, fun read as long as you take it for what it is: a collection of recollections and musings on wine and personal history by Neal. I found him to be relatively even-handed in his treatment of most subjects and it was refreshing to hear from someone in the world of wine who doesn't worship at the temple of numerical scores.

5 of 5 people found the following review helpful

4.0 out of 5 stars An interesting read February 24, 2009

By S. Timko

Format:Hardcover|Amazon Verified Purchase

Neal Rosenthal has written a good book about his experience in the wine business.
Inevitably it's going to be compared to Kermit Lynch's "Adventures on the Wine Route." That's the benchmark for wine books of this sort and I'm not sure anyone is going to equal it. Lynch is a good story teller as well as being kind of a Lewis & Clark of U.S. wine merchants, which gave him incredible stories to tell.
One of Rosenthal's chapters is a direct rebuttal to "Adventures on the Wine Route," where he discusses the problems of the wine seller choosing the barrels of wine he's willing to sell.
As far as complaints from other reviewers that he's bitter or settling scores, I think Rosenthal is just telling the story as he experienced it. One U.S. importer in particular seems to come across poorly. I've talked with three people who've dealt with that importer directly or through intermediaries and except for his excellent portfolio none had anything nice to say about him. So when Rosnthal writes bad things about him he's just picking the low-hanging fruit.
I want to try some of the wines that Rosenthal describes. I'm still trying to track down some Chambave rouge and I've got a line on some white Burgundy.
The writing is awkward in places. That's as much a fault of the editor as it is Rosenthal. It really seemed to slow down at the end. I got the feeling with the ending he ran out of gas and just wanted to end the book.
Also, he seems to be making the same pro-terroir argument several times with slightly different arguments. It seems that could have been condensed.
There's not much mention of my two favorite Rosenthal imports, Foreau and Schleret. Maybe he didn't have much to say. I'm glad someone is bringing them into the United States.
But I liked the book and would recommend it to anyone who loves wine.